In today’s challenging economic climate, analytics is changing the way companies do business and dramatically improving contact center operations, managers want quick and accurate insights into the effectiveness of their contact center operations in order to make prudent, timely decisions, but they don't have the time or resources to listen to and review the vast amount of customer interactions handled by the agents every day.
In addition to this there is no shortage of performance metrics available from their PBX and ACD. These days there seems to be more sophisticated tools including multimedia recording, desktop analytics, instant chat, self service options in the IVR, cloud computing, etc. Managers and supervisors today are able to choose from a myriad of options to manage performance but where do they start to do their quality evaluations in a systematic manner using complex algorithmic mathematical formulas combined with scientific methodologies and their own intuition? Therein lies their dilemma. So little time, so much to accomplish in the course of a day...
Quality monitoring systems offered today are not only to evaluate agents but also to evaluate a contact center reputation. Yes, reputation, might sound obvious but too often contact centers seem to miss this critical view point. A customer's perception of service captured in a call recording or video file says a lot about the culture of the organization. Call Center Reporting and Call Monitoring Systems are a means to an end in that one has to learn from the information and who else to translate these to actions and outcomes than the Supervisor. This has to be one of the most critical and unforgiving roles within the contact center next to the agent. Sort of being a start quarterback being called in to throw a touchdown on each attempt when the offensive team is on and the line backer when the defensive line is on.
The role of the supervisor and their agent has been so devalued over the years that it is not a surprise the attrition rates for these roles are in double digits. This is not a malaise or a disease or caused by the recent global financial crisis or globalization. We did this to ourselves. We have become part of a culture that communicates via a keyboard than by voice skills and the traditional skills that our parents taught us about being polite and respectful. We complicate the connection with our customers and prospects through voice prompts and boring scripts to keep the agents from really having a connection with the customers.
Enter VPI and it's Empower suite of products. In my humble opinion, this product is a god-send for managers, supervisors and front-line agents. VPI has truly defined the new expectation of a customer through a fresh set of lenses. It shatters the level of "mediocrity" to "excellence" in quality and performance from the customer's point of view. The power of the data can now be turned into knowledge which in turn can be turned into wisdom for coaching to excellence and that translates to actionable analytics and outcomes.
Quality Assurance is everyone's responsibility and by giving power to the people who influence agent behaviors, then the Supervisor should be the quarterback that determines the outcome of the game. Like they said in the movie, if you build, the customers will come. VPI has started this movement by building on a framework that is supervisor-friendly for QA success. If we synthesize all these goals, the aim of QA and Call Monitoring becomes a matter of linking outcomes of calls to a customer's behavior not only the agent's behavior. As a result, contact centers can also learn what effects, if any their approach to training and coaching agents have on customers and ultimately the outcomes.
Being proactive and giving agents a larger stake in the pie by identifying areas of strength, best practices and also key training to be used for modeling success. In this way, a contact center can leverage the VPI Empower suite of products and establish guidelines and standards for handling calls instead of dictating what agents should or should not do. In the larger picture, the role of the supervisor and the agent has to be supported through all levels of the organization. As a result, success and a best practice model will show up sooner than later!


For the past 15 years, APCO has been carefully crafting a list of operational standards in order to ensure the best possible quality in public safety emergency communications. Now, in collaboration with NENA and associated industry bodies, this lengthy endeavor has culminated in the development of Next Generation 9-1-1 (NG9-1-1) standards, along with soon-to-be introduced Quality Assurance (QA) standards. These new requirements are raising the bar for the quality of service required from the nation’s public safety agencies.
Are you monitoring and measuring the metrics that really matter to you and your organization?
VPI invites you to download this insightful Frost & Sullivan authored white paper to learn how advanced call center performance management and contact center analytics solutions and integrated call center coaching and training tools can identify and address employee skill gaps and deliver the right information at the right time - enhancing performance and driving greater effectiveness in meeting customer needs.

Learn How Desktop Screen Analytics Can Improve Your Contact Center Operations and Customer Satisfaction Faster and More Affordably Than You Ever Thought Possible.
Traditional contact center quality monitoring involves random capture of call recordings – either based on predetermined selection criteria or schedules. We agree that it is impossible for human beings to inspect every single call; but there are two dynamics we have to consider – separating the capture method from the call selection method.
Ready to upgrade your contact center? Looking to implement new TDM and VoIP Call recording, call center quality assurance, call center performance management, or call center coaching solutions or replace some of your existing applications?
You're invited to year’s 3rd Annual Call Center Optimization Forum at the early bird rate. This year's interactive educational networking forum is coming to 



Call center quality assurance software is now a fundamental technology in virtually every competitive call center environment. As the economy begins to recover, 2010 is expected to be another tough year for enterprises, with contact center managers asked once again to reduce their operating expenses while improving the customer experience and satisfaction scores. They will be expected to achieve this goal with limited resources and without incurring any additional costs. This is why the use of an automated call monitoring system has become so crucial for organizations of all types and sizes. To deliver on these key enterprise goals, contact center managers need to improve agent productivity without making major technology investments. The call center quality assurance software solutions that most contact centers already have can play an important role in helping managers meet their corporate objectives. 






