Recently, VPI teamed up with Ovum Research, a premier analyst firm in the technology and telecom sectors, on a new white paper titled “Getting Workforce Optimization Right: How to Align Your Agent Training and Management with the Needs of Your Customers.” It was a great opportunity for us to learn firsthand what Ovum Analyst, Aphrodite Brinsmead, sees as the “must haves” for best-in-class contact centers to use as Workforce Optimization Technologies (or WOTs as she calls them). She specifically focuses on the many advantages of levering an integrated workforce optimization suite, like VPI EMPOWER suite.

As I’m sure you’re painfully aware, contact centers are under immense pressure to improve customer satisfaction while at the same time, reducing costs. It seems that the mantra for businesses these days is “Do More With (much) Less.” This is challenging in any enterprise, but the contact center is unique in that its performance metrics and satisfaction scores are usually separated. It’s tough to know where to cut back or where to add staff when you can’t pinpoint the problems! Ovum believes that enterprises need to connect those traditionally siloed customer satisfaction metrics with agent performance, and tailor training accordingly. Makes perfect sense, right? But, in many cases, easier said than done!

This is where WOTs clearly provide a clear competitive advantage. This white paper shows you how to harness the power of these unified solutions in your own contact center. I really liked the graphic Ovum created to illustrate how the tools work together and the role each plays in the overall success of the contact center:

1. Quality Monitoring + Analytics: Desktop or speech analytics can be integrated with quality monitoring/call recording to automatically select important calls or call from a particular category to be monitored.
2. Quality Monitoring + Performance Management: This enable managers to combine quantitative and qualitative information for a complete assessment of contact center productivity and its contribution to the bottom line.

Do you view your recorded call and screen interactions as an element of data that helps you inspect your business? Do you have an effective, cost-effective method to unlock information that is critical to inspecting interactions in context of business outcomes? How do you identify and address business issues that go beyond agent behavior - to optimize the business impact of recording and quality evaluation, associated with fostering your customer relationships?

Traditional call center quality assurance methods dictate review of randomly selected calls. We agree that pulling random samples of recordings for inspection is the only practical way to measure key behaviors and processes that are impacting the business.   The real question is - random samples of what recordings?  Not all recordings have the same value and deserve time and resources to be invested into their review.

As you record interactions and collect metadata, VPI helps you visualize, interpret and act on your records in a revolutionary way. Recordings do not need to be flat and unintelligent entities anymore.   You are no longer limited to a simple “beginning and end” visualization on a timeline that represents your voice file length. When you use VPI’s intelligent recording systems with integrated desktop screen analytics for call center quality assurance, you can see - before you even listen to a call - what happened, when it happened, how it ended, and how it relates to your specific business objectives.   Your team can use this information to determine if the call holds enough value to justify inspection, or move on to another transaction that is likely to be more revealing and more actionable. Now you can target your time and resources wisely to maximize the business impact of your call center quality assurance.

The VPI approach that leverages tightly integrated desktop screen analytics is unique. Unlike what any other alternatives permit, it can bring this level of intelligence to the capture and playback process – accurately and cost-effectively. While one of your options is to unpack the call content through expensive and lengthy to implement speech analytics application approach, the VPI method unlocks this valuable information at a much lower cost and in a fraction of the time.   Powered by VPI Fact Finder, you will be able to monitor agent use of applications at the desktop level and “extract” valuable information as it is accessed or entered into systems.   Without back-end integration work, and typically implemented within minutes, you will be able to “listen” to any Windows-based or Web-browser Based application interface, scrape important information about each transaction and associate it with appropriate voice and/or screen recordings.    

To illustrate the power of VPI Fact Finder - if you were in a sound-proof booth, and could only watch the agent access or enter information, do you think you would have a handle on what the call was about?   Sure you would.   VPI Fact Finder is like looking over their shoulder and automatically taking notes of the key information and events that happen within a call and appending your observations to the call record, so you can understand the call context from an at-glance view before you even listen. For example, you could pull Customer ID, Sales Value, Product Codes, Call Disposition, etc, and place these values in the database associated with the call record.   Often the data about the interaction is more important than the call recording itself.   Utilizing this captured data and combining it with dozens of telephony-related metrics, you gain the ability to support your call center quality assurance program and serve your organization's call center optimization efforts in ways that far exceed traditional quality monitoring methods.

Learn How Desktop Screen Analytics Can Improve Your Contact Center Operations and Customer Satisfaction Faster and More Affordably Than You Ever Thought Possible.

As the economy starts to recover, contact centers are being asked to continue to reduce their operating expenses while further optimizing the customer experience - without making major resource investments. Desktop screen contact center analytics is a new, practical, easy-to-implement solution to this challenge. Enterprise and contact center managers who want to rapidly and cost effectively identify insights about business processes, call center quality assurance, customer needs and agent performance issues should seriously consider desktop screen contact center analytics.
 

This white paper offers valuable insights and advice that can help your organization survive and thrive in the year ahead.

Download your complimentary white paper at http://www.VPI-corp.com/Screen-Analytics authored by prestigious industry analyst and research firm DMG Consulting, to learn how:

• Desktop screen analytics can rapidly identify broken business processes, customer issues, and call center coaching and training needs by targeted quality assurance call monitoring of your call recordings, automatically categorized by customer names, IDs, sales values and more.

• Screen analytics can change your contact center from reactive to proactive with automated notifications based on agent screen activity - identify "at-risk" customers while there is still an opportunity to retain them.

• Near-real time insights and views into your most important customer interactions will reveal the path to improved First Contact Resolution (FCR), decreased service costs, increased revenue, and reduced risk.

• Screen analytics can greatly enhance the accuracy of speech analytics applications by providing contextual information.