QA & Training Tip - Keep a Call Center Quality Assurance Calibration Log

It’s a good idea to track key decisions points that arise during your call calibration sessions. A Calibration Log should contain the following: date, quality evaluation attribute, discussion points, and notes onany action items required to communicate the outcome to agents and others (supervisors, trainers, and coaches). 

Below is an example:

Date: Quality Attribute: Discussion Points: Action:
11/14/08 1.2 Verifies customer address and phone number What if agent verifies street address and not city/state/zip? Update Quality Standards Doc to include: Verifies address means street, house or apt. number, city & zip code.
11/21/08 2.2 Verifies HIPPA Identifications What if caller can only provide one? To meet HIPAA requirements, TWO id’s must verified. Agent received “0” if they proceed with call with only one HIPAA ID.
12/3/08 6.2 Explains long periods of silence How long is long? Update Quality Standards Doc to indicate silence longer than 20 seconds needs to be explained.

Keeping a Calibration Log improves your communications and keeps those absent from your calibration sessions apprised of any changes made to quality standards. It can also help prevent you from re-hashing conversations over time! Note: This tip is provided by Deelee Freeman of The Call Center School.

VPI’s exciting 5.4 release contains new, industry-leading QA evaluation Calibration capabilities. In VPI EMPOWER, a calibration compares the evaluation results from different evaluators using the same recording and the same quality evaluation form. By utilizing calibration in your evaluation and scoring process, you can achieve more consistent quality evaluations and scores, regardless of who does the monitoring. 

 

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911 Voice Logging Recorder Comparison – Legacy vs. Next Generation

911 Voice Logging Recorder ComparisonThe ways in which we communicate today are very different from the analog wired telephony world of 1968, when the nation’s first PSAP began serving the public. The advent of mobile text messages, mobile video, automatic crash notification systems, geographic positioning systems and other communications channels provide an exciting opportunity to provide faster and better emergency services. Leveraging these new technologies is just one of many reasons for the federal government-sponsored Next Generation (NG) 9-1-1 initiative. 

911 voice logging recorder systems in NG9-1-1 are evolving to become standardized functional elements connected to other systems on a common network to log a variety of significant events. The problem is, the vast majority of the legacy PSAP recorders in use today were designed for a voice-only world and a circuit-switched network. They were purchased primarily on the basis of reliability and cost, not the flexibility of features and technology that would be flexible enough to adapt to these changes.  Some of these units have the ability to capture and store screen actions initiated by the call-taker but virtually none have the ability to capture, index, archive, or retrieve text messages, video, telematics and other data calls.  There are many other glaring deficiencies in legacy PSAP digital logging recorders.  Here’s a brief summary of five of the most frequently reported limitations:

  1. Unable to capture multi-channel events
  2. Not architected to readily conform to coming changes
  3. Lack the security and authentication requirements of NG9-1-1
  4. Are not well integrated with leading VoIP, radio and CAD vendors
  5. Lack dispatch and call taker quality assurance evaluation tools

1.  Capturing Multimedia Communications

Legacy Recorders: Majority are not designed to capture, store, and retrieve data messages.  This is because PSAP call servers cannot capture and route data messages.  However, IP-based multi-channel call servers have been available for many years and are in wide use in business enterprises and commercial contact centers.  Many manufacturers do not even produce analog and TDM call distributors today and those that do are in the process of phasing them out.  PSAPs will have to replace or upgrade (if possible) their legacy call servers with current-generation IP-PBX’s or ACD’s to meet the specifications of NG9-1-1.  At that time, they will also need to replace the PSAP recorder.

Next Generation Recorders: Handle analog and digital TDM as well as VoIP voice, data, and text messages in a unified, consolidated fashion –this will facilitate your transition cost-effectively and enable unified capture of and access to all incident information, regardless of the channel that was used to report and resolve it.  

2.  Adaptability to Readily Conform to Changes – Open Architecture

Legacy Recorders: Closed systems designed with either fully or at least partially proprietary hardware and software - not economically scalable and often cannot be modified for IP.  Consequently, PSAPs cannot use industry standard servers with common operating systems and file formats of captured communications.  Legacy 911 logging recorder systems do not have open interfaces –that are recommended by NENA and US DOT under NG9-1-1 initiatives - and so cannot seamlessly integrate with the other PSAP systems that are (or will be) built to open standards.  Examples include the new database formats specified for NG9-1-1 infrastructure, to include CAD systems, mapping software, and more.  With closed systems, each integration point is a custom job adding to costs of acquisition and ownership and creating unnecessary complexity to the task of replacing legacy sub-systems. 

Next Generation Recorders: Designed from the ground up with fully open, service oriented architecture that is inherently adaptable and flexible, open to integrations with other standards-based systems. The standards-based architecture of latest-generation recorders directly translates into lower investment and lower costs of operations – users can leverage COTS hardware and other 3rd party interfaces and data to subordinate the rules and procedures for data access to processes and policies. These recorders will capture inputs from any device; including, voice, data, and video.  Each incident will be indexed with ANI/ALI information, incident number, and other identifiers like call taker name or ID and associated information such as CAD logs and maps.  Incident scenarios will include all communications sequenced just as they happened, all plotted on a map to improve visual analysis

3.  Security and Authentication Measures

Call recordings are often used as court evidence.  It is very important that the recordings be secured from access by unauthorized personnel and if there is an intrusion that there be a mechanism for identifying and tracing the security breach.

Legacy Recorders: Many do not offer encryption of recordings and data, nor they come up with built-in audit trails to monitor and alert on access violations.

Next Generation Recorders: Delivered with encryption, file watermarking, password-protected exports, audit logs and more. 

4Tight Integration with Leading VoIP, Radio, CAD, and other Emergency Communications Systems

Legacy Recorders: Virtually none or only limited, expensive capability to convert to recording VoIP, CAD data, or P25 Radio voice and data. In some cases, the recorder is compatible with only one VoIP switch or radio system vendor.  However, different vendors handle communications in different ways and with different communication protocols. While the ultimate objective of NG9-1-1 is to unify communication protocols, this transition will be very gradual.  

Reliable and error-free integration between communications systems and the recording platform is rather important   The recorder must be able to read the ANI, ALI, CLID, trunk ID, call taker ID, incident number, and other data captured by the call server, radio system, or CAD.

Next Generation Recorders: The top recording vendors will have proven integrations with the major PBX, CAD, and radio vendors. They would be development partners with multiple such manufacturers – to have full and complete access to the latest specifications and be able to certify that the recorder functions properly with various versions and releases of the vendor’s switch.

One of the many benefits of NG 9-1-1 is that by adopting Internet Protocol as the common voice and data communications language, subsystems and applications will be able to communicate with each other both internally and externally.  The need for costly integrations will slowly diminish as savvy vendors will design their products to accommodate not only today’s complex environment but the all-IP environment of tomorrow. To learn more about NG9-1-1 recording requirements, check out this recent Podcast featuring Guy Clinch from Avaya and Patrick Botz from VPI.

5.  Integrated Dispatcher Quality Assurance Evaluation and Coaching Tools

The ability to maintain or improve quality of emergency response and objectively monitor progress is critical especially at the time of implementation of new NG9-11 infrastructure. 

Legacy Recorders: Typically unavailable with integrated quality assurance feature sets, not designed to assist with the selection of calls for supervisor evaluation, nor to provide management with helpful tools for designing and completing the evaluation forms.

Next Generation Recorders: Automatically present evaluators with targeted evaluation forms and synchronized interaction audio and screen video (if captured) – selected manually or automatically based on rules for identification of critical calls - to enable efficient assessment of single calls or entire incidents.

Thanks for reading! We welcome the opportunity to answer any questions you may have.

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QA & Training Tip - Use a Best Call Library to Highlight Best Practices.

Duke Energy utilizes a Best Call Library. The Best Call Library is a collection of call recordings that allows customer service agents to plug into best practices. Callrecordings are archived and cataloged for easy access and identification. The Library allows supervisors, team leads and trainers to select a region, call category and a specific type of call within that category to share with agents as an illustration of best practices in that situation. 
 
The Library features both audio and video recordings so that agents can watch, listen and learn. We utilize a SharePoint site to manage our Library.  The recordings can be paused at any point to highlight something – whether that is the voice tone, the information on the screen or the steps necessary to resolve the customer’s issue. 
 
Our QA team identifies calls for the Best Call Library. Customer compliments often lead us to calls worthy of consideration. Supervisors and team leads identify Best Call candidates, but agents can also nominate their own calls. The QA team then reviews any nominated calls for final approval.
 
Note: This tip is provided by QATC (Quality Assurance and Training Connection) Board Member Jody Wall of Duke Energy.


Add some “bad examples” to your call library.

Last week’s tip gave information about a Best Call Library that showcases best practices. However, in addition to really good calls, you should also have some bad examples which can be great teaching aids. While you don't want to embarrass existing staff by having their "bad" calls in the library for new hires and others to hear, one call center solves this problem by saving plenty of the bad calls and then using them after an employee has departed.

Or for a particularly good example of what not to do, script and role play a "call gone bad" to add to library. Agents need to hear what NOT to do as well as good examples. It can also be a good idea to let agents select calls that were particularly difficult for them to seek ideas on how to handle it better. These could be good calibration calls as well as good teaching calls to let the trainees discuss how they would handle this call better.

Note: This tip is provided by Maggie Klenke of The Call Center School. 

Call Center Quality Assurance Resource Guide
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40 Stats Shaping the Future of Contact Centers

The Future of Call Center Workforce OptimizationDid you know that almost one in every 25 jobs in the US is within the contact center industry? Pretty thought provoking, huh? But just what does the future hold for the people, processes and technologies of this constantly evolving environment? As the leading developer and provider of contact center workforce optimization solutions and services, we at VPI decided to compile a list of compelling statistics that are shaping the future of customer contact and our solution portfolio. Check it out:

Customer Experience

1) Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience. (Source: Harris Interactive)  Tweet This Stat!

2) 86% of consumers quit doing business with a company because of a bad customer experience, up from 59% 4 years ago. (Source: Harris Interactive)  Tweet This Stat!

3) 89% of consumers began doing business with a competitor following a poor customer experience. (Source: Harris InteractiveTweet This Stat!

4) 59% will try a new brand or company for a better service experience. (Source: American ExpressTweet This Stat!

5) The top three drivers for investing in customer experience management are:

  • Improve customer retention – (42 %)
  • Improve customer satisfaction – (33 %)
  • Increase cross-selling and up-selling – (32 %)

(Source: Aberdeen)  Tweet This Stat!

What These Customer Service Statistics Say about the Future of Contact Centers

These stats make it clear. Your company’s customer service simply can’t be ignored. Customers are choosier and more discerning than ever before. If you neglect the quality of your customer service you will lose key customers to your competitors. Interestingly, these customers are actually willing to pay more for better service and a superior experience.

Self-Service and Call Automation

6) By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. (Source: GartnerTweet This Stat!

7) The number of consumers preferring automated self-service has doubled to 55% in the last five years. (Source: Convergys)  Tweet This Stat!

8) US contact centers spend $12.4 billion annually verifying the caller is who they say they are. 59% of calls require identity verification, but only 3% of these are handled entirely through automated processes. (Source: ContactBabelTweet This Stat!

 9) The IVR accounts for an astounding 27% of the total call experience. However, only 7% of organizations currently offer an IVR solution that delivers a better experience (CSAT) than their live agent experience. (Source: JD Power & Associates) Tweet This Stat! 

What These Self-Service Stats Say about the Future of Contact Centers

Self-service is growing by the minute. Your customers’ preferences are rapidly changing. They expect and demand immediate service and satisfaction. These days,regardless of age, gender or occupation, customers expect almost instant gratification when it comes to customer service – they have tools at their fingertips that provide constant and immediate communication. They don’t want to have to wait on hold and they don’t want to have to repeat their information. Can you live up to their expectations? It’s crucial to adapt to your customer’s self-service needs or you may be left behind.

Artificial Intelligence is now being applied to self-service to make it smarter, faster and better. To learn more about the next generation in voice self-service – Virtual Call Agents powered by Artificial Intelligence – watch this short video and listen to these virtual agent call audio samples.

At-Home Agents

10) There are an estimated 3 million Americans who work primarily from home today, an increase of 61% since 2005. (Source: Forrester)  Tweet This Stat!

11) An estimated 60% of contact centers utilize home agents today in some capacity and the forecast is 80% by year-end 2013. (Source: Customer Contact Strategies)  Tweet This Stat!

12) More than half of the contact centers in the U.S. today, 53% have some percentage of their agent population functioning from a home office. More than 70% of those currently supporting at-home agents plan on increasing the number of their at-home agents in 2013. (Source: National Association of Call Centers)  Tweet This Stat!

13) Ovum expects the number of home-based customer service agents to grow at a compounded annual growth rate of 36.4%, one of the strongest expansion levels of any outsourcing market sub-segment. (Source: Ovum)  Tweet This Stat!

14) By 2016, 63 million Americans will telecommute. (Source: Global Workplace Analytics)  Tweet This Stat!

What these Home Working Stats Say about the Future of Contact Centers

Working from home is becoming an increasingly common practice – quite possibly the single biggest phenomenon changing the customer contact landscape in over a decade. Telecommuting offers employees a flexible schedule and higher job satisfaction rate. Without the limits of geography, employers benefit from the ability to cherry pick candidates from a vast labor pool beyond the confined radius of a brick-and-mortar facility. Consequently, more and more companies are hiring at-home agents, but this means they need a way to monitor the performance and productivity of the agents.

To learn more about best practices for implementing a successful at-home agent program,  download your complimentary white paper on ‘Call Center At-Home Agent Best Practices,’ authored by analyst firm DMG Consulting, and consider attending one of Michele Rowan’s world-class ‘At-Home Agent Strategies for Success Workshops.’ As the former VP of Performance Management at Hilton, Michele led the expansion of the Hilton@Home program from 200 to 1000 at-home agents, and has since helped hundreds of other organizations successfully deploy home working programs.

Quality and Performance Management

15) Only 31% of organizations closely monitor the quality of interactions with target customers. (Source: Forrester Research)  Tweet This Stat!

16) Two-thirds of organizations view access to real-time or nearly real-time metrics is a very important capability. However, very few companies (8%) receive their metrics as soon as they are generated. Fewer than one-fifth (18%) receive them on the same day, while at the remaining companies it can take up to four weeks for the metrics to be delivered. (Source: Ventana Research)  Tweet This Stat!

17) 92% of contact center leaders see high value in sharing metrics in real-time with front-line agents. The top 5 metrics of greatest value when shared in real-time with agents are # of calls in queue, service level, customer satisfaction, schedule adherence, and first contact resolution – in that order. (Source: Good to Great: Rapid Results with Real-time Performance Management, A Saddletree Research Paper, 2012) Read the full benchmark research report.  Tweet This Stat!

18) 60% of all repeat calls are process or training driven – business processes are not in place to meet the customer’s need, and agents have not been given the training required to meet the customer expectations that have been set by marketing or elsewhere in the business. (Source: Frost & SullivanTweet This Stat!

19) Organizations that focus on frequent training see advantages in first call resolution - 65% vs. 58% for those who don't. (Source: Parature)  Tweet This Stat!

20) Only 31% of organizations recognize and reward employees across the company for improving customer experience. (Source: Forrester Research)  Tweet This Stat!

What these Quality and Performance Management Stats Say about the Future of Contact Centers

Clearly, these stats show that companies need to pay more attention to agent quality and performance management in order to maximize the potential of each employee and provide the training the agents need to be successful.

When empowered with real-time performance metrics and information, front-line agents and supervisors thrive. The problem is that most contact centers struggle to extract customer insights from multiple siloed systems and applications that share data. It takes time and resources to produce spreadsheets and reports that have already become stale and outdated by the time they're delivered. Fortunately, with the availability of Real-time Performance Management software, the ability to consolidate metrics from multiple disparate contact center telephony and business applications and deliver them just-in-time to agents, supervisors and executives has now become an affordable reality.

To get more value from Quality Assurance efforts, it’s important to re-think your approach to Quality Assurance (QA). Traditional QA which has been primarily focused on monitoring and improving internal agent quality and compliance for the past 30 years, is now also being used to uncover valuable insights to improve business operations and customer satisfaction. The emergence of workflow automation and embedded analytics with new QA solutions are helping customer facing organizations around the world reduce the manual steps required by most traditional QA programs by 60 to 80 percent. Better yet, analytics-driven QA takes you straight to what really matters – delivering insight into critical business issues and opportunities to improve customer experience and revenue outcomes.

Multi-Channel

21) Contact channels other than the phone, such as email, Web self-service, chat, and other online techniques, now account for more than 30 percent of customer service engagements. Web self-service and email dominate this mix. (Source: CFI Group)  Tweet This Stat!

22) 25% of consumers utilize one to two channels when seeking customer care and 52% of consumers utilize three or four channels. (Source: OvumTweet This Stat!

23) 57% best in class companies measure support center success across email, chat, web, and voice, and 62% use integrated voice response (IVR). (Source: Aberdeen GroupTweet This Stat!

24) In the US, 21% of online shoppers prefer live chat, close to the same number as those who favor using the telephone (23%) and ahead of social media (2%). Email remains the most popular method for online shoppers to communicate with customer services, with 54% saying they prefer this method. (Source: BoldChat Tweet This Stat!

25) 60% of adults aged 25–29 live in households with only wireless telephones. (Source: Centers for Disease ControlTweet This Stat!

What these Multi-Channel Stats Say about the Future of Contact Centers

Today’s contact centers are using many different channels to reach their customers. In this era of constant, ‘round-the-clock communication, customers expect to be able to interact with a company through any channel – whether via phone, going online or even live Web chat. In addition, an increasing number of businesses and contact centers are implementing live chat to meet this rising demand. In addition to being able to evaluate and analyze voice interactions with customers, organizations need to place equal or greater weight on the ability to assess and extract insights from self-service, Web chat, email and social media conversations. This leads us into the next major trend – Speech and Text Analytics.

Speech and Text Analytics

26) Currently, there are 3,170 active, successful speech analytics implementations. (Source: SpeechTech)  Tweet This Stat!

27) Speech analytics was one of the top two fastest-growing call center tools in 2012 – the adoption of speech analytics grew by 59% and Web chat jumped by 60%. (Source: ContactBabel)  Tweet This Stat!

28) Speech analytics was among the top five technologies evaluated, with 24 percent saying that they intended to evaluate it for purchase in 2012. (Source: Saddletree ResearchTweet This Stat!

29) The speech analytics market is projected to continue to expand over the next several years, growing by 25 percent in 2013 and 20 percent in 2014. (Source: DMG ConsultingTweet This Stat!

30) Speech analytics solutions are currently in use in 24% of all organizations, predominantly used by services, outsourcing and finance organizations. There is an appreciable amount of interest in implementing a new speech analytics system or replacing the one they have within the near future, especially in the medical sector (45% of companies), insurance sector (54%) and retail (40%). (Source: ContactBabelTweet This Stat!

What these Speech Analytics Statistics Say about the Future of Contact Centers

These statistics clearly demonstrate that speech analytics may be the fastest growing trend impacting the future of contact centers today. The possibilities are endless. Speech analytics allows you to identify calls that can be better handled, helps you improve First Contact Resolution and reduce customer churn, and enables you to increase sales and collections by sharing best practices.

Social Media

31) More than 50% of Facebook users and 80% of Twitter users expect a response to a customer service inquiry in a day or less.(Source: Oracle)  Tweet This Stat!

32) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. (Source: Gartner)  Tweet This Stat!

33) 56% of customer tweets to companies are being ignored. (Source: Huffington Post  “100 Fascinating Social Media Statistics and Figures from 2012 )  Tweet This Stat!

34) 19% of consumers who had unsatisfactory service interactions shared their experiences through social networks in 2010, a 50% increase over 2009. (Source: Forrester)  Tweet This Stat!

35) Customers who wrote about their contact center experiences on social media sites and then received follow-up from the company rated their overall satisfaction with the contact center experience nearly 20%higher and are 15% more likely to recommend the company than those who received no follow-up. (Source: CFI Group)  Tweet This Stat!

36) Servicing via social media boosts customer satisfaction by 15-20%. (Source: CFI GroupTweet This Stat!

37) 80% of users prefer to connect with brands on Facebook. (Source: Huffington PostTweet This Stat!

What these Social Media Stats Say about the Future of Contact Centers

Social Media has had a huge impact on the future of the contact center industry. After interacting with your company, a customer can immediately vent theirfrustrations or share their positive experiences with the click of a button. This is why customer service you provide is more important than ever before. Additionally, since word now travels so fast, companies can lose business opportunities if they don’t regularly respond to their customers’ requests and comments on social media sites such as Facebook, Twitter, Linkedin, blogs and others. With the advent of Social Media, QA is becoming more important than ever before as it takes just seconds for a customer to rave about or complain and bash a brand to thousands.

Cloud Computing

38) By the end of 2015 more than 18 percent of contact center seats will be delivered by cloud-based contact center infrastructure providers. (Source: DMG Consulting)  Tweet This Stat!

39) At year-end 2016, more than 50 percent of Global 1000 companies will have stored customer-sensitive data in the public cloud. (Source: Gartner Predicts)  Tweet This Stat!

40) 57% of cloud computing users feel that it actually increased their security when compared to traditional methods for computing and data back up. (Source: MimecastTweet This Stat!

What these Cloud Computing Stats Say about the Future of Contact Centers

Like many contact center applications, workforce optimization applications including call recording, quality monitoring, performance management and E-learning solutions are now available via leading cloud-based contact center infrastructure providers.

The Statistics Don’t Lie – You’ve Got to be Prepared for Change

You’ve got to love statistics. When carefully compiled and reliably sourced, they provide clarity and perspective, enabling us to make better decisions based on facts as opposed to fear and speculation. In the contact center industry, which can be somewhat tumultuous and unpredictable, it’s crucial to be well prepared and proactive. Overall, these statistics prove that the future of contact centers is changing rapidly. In order to survive and compete, companies must be ready to evolve. Armed with the right processes and workforce optimization tools, this is very doable.

Where do you see the future of customer service going? Where do you want it to go?

Call Center Workforce Optimization Guide

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QA & Training Tip: Develop a Cross-Functional Team to Support Your Training Needs Analysis

This helpful QATC (Quality Assurance & Training Connection) tip is provided by QATC Board Member Christine Gorder of Wells Fargo.

At our company, all levels of our call center staff are engaged in our training needs analysis. We have developed a cross-functional team called the “Quest” Council. “Quest” stands for “Quality Utilization of Educational Services and Training.”

The Quest Council includes representatives from all levels of call center employees; front-line agents, supervisors, managers, support, etc. The purpose of the council is to ensure employee feedback and input is used to maximize the effectiveness of training and communication.

The Council is the point of contact for information to be shared across our contact center locations. The Quest Council meets weekly to:

• Review e-learning participation and results
• Discuss training topics received via e-mail or from council members
• Review employee suggestions
• Determine best course of action to communicate training topics

The Council has created a better communication process and has also created one source for answers to important questions, an easy way to share great ideas, and a direct line to our training team. It has also reduced duplicate emails and conflicting information, as well as facilitated training changes and updates.

Call Center Quality Assurance Resource Guide
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VPI Quality Assurance and Training Article Featured by NENA Magazine

VPI Public Safety Recording and Quality Assurance Solutions Featured in NENA The Call MagazineWant to improve the quality of your mission-critical communications? Still grappling with impending Next Generation 9-1-1 (NG9-1-1) changes?

You’re not alone. Public safety and security agencies nationwide are working hard to meet the challenges of these demanding new regulations. Many are busy updating their voice logging software to a fully compliant NG9-1-1 recording system and integrating their call recording equipment with call quality assurance software. However, despite significant emphasis upon the adoption of new technologies and processes, one thing that’s often overlooked is the impact this huge transition is having on call takers and dispatchers. Their jobs are already incredibly stressful. The last thing they need is to be buried under a ton of new protocols while struggling to familiarize themselves with new software and hardware. With this in mind, I encourage you to check out Katerina Vetrovec’s excellent article, which was recently published in NENA's The Call Magazine. The article,“Public Safety Quality Assurance and Training Best Practices: How to Optimize Communications Center Performance and Job Satisfaction,” examines ways in which call takers can be trained with call center training software more efficiently and effectively in the wake of NG9-1-1. Vetrovec also discusses the latest methods that can be successfully deployed to keep call takers happy and motivated in an increasingly stressful, demanding work environment, such as the implementation of automated Quality Assurance and Coaching Improvement tools.

The article points out that the vast majority of dispatchers and call takers are under-trained and inadequately monitored. All too often, there isn’t even a basic call center quality monitoring process in place. Under these circumstances, it seems pretty unreasonable to expect these PSAP professionals to work to the best of their abilities. Vetrovec outlines various ways in which PSAPs have successfully overcome these problems. She also discusses the advantages of implementing some of the latest enabling technologies, and valuable lessons learned from other industries. I think you’ll find it’s well worth taking the time to check out this insightful, informative article.

Call Center Quality Assurance Resource Guide
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Smokin’! VPI rated a “Hot Vendor” in Ventana’s 2012 Value Index for Contact Center Agent Performance Management

VPI Receives Hot Vendor RatingYou’re probably familiar with Ventana Research and its highly acclaimed annual Value Index.  Ventana prides itself on providing insights and best practices guidance based on rigorous research-based benchmarking indexes of people, processes, information and technology across business and IT functions worldwide. The Ventana Research Indexes provide research-based business and technology guidance to businesses. I would imagine that every solution provider wants to feature prominently as a Ventana Index category leader – the designation carries some serious weight and helps bring the very best solutions to the attention of the business community. That said, in addition to being ranked as a “Hot Vendor” in the 2012 Value Index for Agent Performance Management, VPI earned the highest ranking of any vendor in Product Manageability – the ability to meet business and IT needs for installation, deployment and administration. Not too shabby, huh?

The solution that earned these accolades is VPI EMPOWER™ – an award winning suite that synchronizes call center workforce optimization capabilities including contact center call recording, call center quality assurance management, call center analytics, call center performance management and call center eLearning to help organizations rapidly identify and solve critical contact center operational and customer experience issues.

“With solutions for customer experience and workforce optimization, VPI delivers powerful analytics, metrics and coaching capabilities that improve agent and overall contact center performance,” said Richard Snow, global research director and vice president, Ventana Research. “The company thoroughly deserves its Hot Vendor rating and I recommend companies should include it on the short list of vendors they examine as they strive to improve the performance of their agents.”

VPI solutions routinely rate exceptionally well with industry analysts and publications, and the 2012 Ventana Index ranking is the latest in a long list of VPI's prestigious accolades, acknowledgments and awards. In response to the news, Andrew Marsh, president and CEO at VPI, remarked that, “Receiving a Hot Vendor rating from Ventana Research and earning recognition as the highest rated vendor in Product Manageability is a great validation of our strategy and ability to deliver market-leading solutions that are easy to deploy, easy to use, and extremely cost effective.”

Be sure to checkout the latest Ventana resources and news –  Ventana’s site is a treasure trove of valuable research and insights.

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Quality Assurance 2.0: Using Analytics to Focus QA on Outcomes

QATCBoosting customer satisfaction is more important than ever before. Consumers today live in an instant gratification society and are not only choosier with how they spend their money, but also demand an exceptional customer experience. Now's the time to take control and learn how to improve customer satisfaction and reduce operating costs by reading VPI's article on 'Quality Assurance 2.0: Using Analytics to Focus QA on Outcomes," which has been featured as the top story in the Quality Assurance & Training Connection (QATC) newsletter.

Quality Assurance 2.0: Using Analytics to Focus QA on Outcomes

By Patrick Botz, Director of Workforce Optimization, VPI
 
As the economy continues to slowly recover, organizations remain under pressure to further reduce their contact center operating expenses while optimizing the customer experience – all without making major resource investments. To accomplish this, it is absolutely crucial to gain a thorough understanding of customer needs and expectations. This is particularly pertinent right now due to the fact that the economy has strongly impacted the spending habits and priorities of most consumers, while social media and mobile technologies have improved their knowledge and increased their demand for high, immediate satisfaction. As consumers become much more sophisticated, delivering an exceptional customer experience across multiple touch points goes beyond the traditional integration of technology – it requires improved agent skills and the real-time orchestration of the full array of the contact center’s knowledge resources and relevant applications by making them more intuitive and efficient.
 
The Need for Better Call Center Quality Assurance
 
There are several key factors driving organizations to re-examine and re-focus their contact center quality assurance (QA) efforts. According to a recent Harris Interactive Customer Experience Impact Report, 86% of consumers will quit doing business with a company because of a bad customer experience, up from 59% just four years ago. And with the advent and growing popularity of Social Media, word now travels faster than ever before – it takes just seconds for a customer to rave about or complain to thousands about that poor experience with your contact center via blogs, Twitter, and Facebook.
 
Customers are also now becoming more comfortable with the idea of using self-service channels such as the Web and IVR for basic inquiries or tasks, such as checking an account balance or merchandise shipping status. When they actually take the time to call into the contact center, customers expect fast and competent answers to more complex inquiries. The majority of those phone interactions are far more important to individual customers than ever before, thus the QA of these communications is becoming more important than ever before.
 
With so many consumers demanding a better quality customer experience, what’s alarming is that, according to a Customer Experience Peer Research study conducted by Forrester Research in 2010, only 30% of organizations incorporate the needs of target customers into their decision-making process and only 31% closely monitor the quality of interactions with target customers.
 
Limitations of Traditional Quality Assurance
 
Traditional contact center quality assurance (QA) has been used to monitor and improve internal agent quality and compliance. This involved random recording or the selection of a small random sample from all recorded calls. The objective was to confirm that agents exhibit desirable behaviors, without deviating from prescribed internal rules, scripts, and policies. The outcome of the evaluation was then reflected in the agents’ compensation. These traditional QA tools and processes are often too cumbersome and inadequate to embrace the latest customer mindset - they were not really designed for this purpose. The fragmented, unfocused data they deliver hardly provides any reliable business insights at all, and they often limit or stifle the cognitive abilities of contact center agents and supervisors, dulling their motivation to do well for their organization.
 
The five major shortcomings of traditional QA are:
 
1. Primary focus on the agent – Most recordings of customer-agent interactions carry relatively low business value. Consequently, most random samples of recordings are likely to provide low-value information With these limited insights, managers are unable to make informed business decisions, unless other tools are engaged to look at customer communications from a more intelligent perspective. This process clearly fails to balance agent excellence from a customer or business perspective with internal compliance.
 
2. Although traditionally seen as “objective,” random QA monitoring is wasteful – Evaluating low value interactions with a QA template that takes upwards of 30 minutes on average to complete when scoring a two minute contact only adds to the cost of an already expensive interaction.
 
3. Manual, time-consuming workflow – Traditional QA often involves many manual, tedious, arbitrary tasks that do not take attributes of different types of calls into consideration, assuming that the contact center is already providing the right products and services to its customers. Not only does this expend resources and drive up costs needlessly, it misleads contact center managers into attacking the symptoms of deficiencies rather than their root causes. 
 
4. Difficult to assess effectiveness – There are many cases when QA evaluations are performed in bulk at the end of the month. Feedback and coaching is then given to the agents at month-end when they have already forgotten about the interaction and can no longer make a connection. Plus, most businesses have found themselves stuck in the rut of adding new QA components to an already hefty QA form, only causing unbelievable customer dissatisfaction, organizational turmoil, and reduced agent morale and job satisfaction. 
 
5. Siloed from other important systems – Traditional QA systems and reports were siloed from other contact center performance management systems. There was no easy way to coordinate delivery of agent training assignments that were based on a combination of QA scores and Key Performance Indicators (KPIs). And, there was no way to report on how improvements in QA skills impacted other contact center performance metrics, such as whether customer satisfaction was improved or sales increased.
 
The Rebirth of Quality Assurance
 
Traditional contact center QA has reached the end of a good long life. The new generation of QA goes far beyond internal agent compliance – representing a rebirth and evolution of the concept of QA designed to meet the needs of today’s contact centers. The new approach provides insight and information – not only on agent performance based on compliance with internal rules and critical industry or legal regulations, including PCI DSS and HIPAA – but it also measures the customer experience, business value, and performance of various technologies that support the transaction. It does it much more efficiently than ever thought possible. The new, intelligent QA systems rapidly identify and deliver insights into critical business issues and opportunities to improve the customer experience and revenue. Perhaps most importantly, Quality Assurance now encompasses the entire process of doing good business throughout your contact center.
 
Shifting the Focus of QA from Agents to Desired Outcomes
 
Leading contact centers are beginning to focus the Quality Assurance process on the business areas that they want to improve most. They capture all of their multi-channel customer interactions and then automatically categorize and prioritize them for review and quality evaluation by type and business value. Utilizing analytics and workflow automation, new QA tools can also reduce the manual steps required by most QA applications by 60 to 80 percent.
 
Customers are not as concerned about an agent following company script as they are in ensuring that their issue is resolved. In fact, most customers appreciate customized contact handling for their specific needs, and frequently disengage when being offered standard scripts or approaches. Most customers are focused on receiving fast, courteous assistance while getting information or issues resolved, so the QA forms and processes used for monitoring should focus on that, with the most critical component being issue resolution, and/or first contact resolution (FCR), tied to a specific issue that the customer calls about. Customer opinion should become an inseparable component of today’s QA.
 
In these days of enlightened leadership and sophisticated technology, call quality monitoring has evolved from internal surveillance to performance improvement and skill development. With the latest, analytics-driven QA technologies, you can interact with a variety of data and rapidly uncover and help address critical business and customer experience issues across all customer communication channels – cost effectively and rapidly. These unique, unprecedented tools equip contact centers to improve the overall customer experience and bottom line in ways that were previously only possible with complex, costly analytics.
 
Desktop Analytics Powering the New Generation of QA Tools
 
Desktop screen analytics is making automated call categorization and prioritization according to each call’s business value for Quality Assurance easy. It can be used to automatically pull critical business data like Customer ID Number, Case ID Number, Account ID, sales order value and collections values directly from application screens or application fields accessed or entered by your employees – and tag that value data to appropriate points within recorded interactions. Organizations are also tracking information like: “Was the call put on hold?”, “Was it transferred?”, “What level of employee was it handled by?”, “Was it a VIP customer?”, “Was there a sale or no sale?”, “What was the value of the sale?”, etc. When enriched with this data, recordings can be organized, reported on, and analyzed very effectively, even before being played back. What’s more, evaluation forms can be pre-scored with performance and business statistics, increasing their value.
 
Automated Call Categorization and Intelligent Sampling
 
As Desktop Analytics mechanisms gather the data, new QA systems can automatically classify your most important calls so that you can focus your evaluation and analysis efforts on high-value calls. This may include calls from high value customers, high value transactions, costly repeat calls, missed up-sell opportunities, long hold and handle times, multiple transfers or escalations, and calls with a specific product focus or product issues.
 
Recordings tagged with metadata help organizations take action based on high-value attributes. For example, in order to identify and analyze low First Contact Resolution (FCR) rates, they identify and monitor inbound interactions with the same case ID – or same customer ID and the same reason for contact – in the last X number of days, and all such related calls would be automatically associated. Evaluators who focus on FCR may then discover that a recently introduced new product or service is affecting FCR adversely. Other types of root causes may drive the call activity for the same account. For instance, new agents to a program may be misdiagnosing the problem or misinforming the customer. Furthermore, they may be inputting wrong or inaccurate call work codes for the same account or case ID. Latest-generation QA systems can uncover these hidden causes, even without complex performance analytics or speech analytics.
 
Managers can now quickly find and pinpoint the issues that have the greatest impact on contact center operational costs and customer experience. This allows contact centers to maintain their current sample size of calls to be monitored each month – with increased business impact.
 
Leveraging Business Rules to Automate QA Workflow
 
Classifying calls with metadata is one piece to the puzzle, but the primary logic behind the operation of the latest-generation QA system is the Business Rules engine that takes a wide variety of automatic actions based on call, screen, and QA information collected. Instead of having your QA evaluators manually hunting and pecking through a pool of calls for potential evaluation, the rules engine automatically takes care of this by recognizing high-value interactions, assigning the right form to use for inspection, and assigning tasks to the people best qualified to perform the evaluation of each type of interaction. The call selection criteria may be driven by data about the interaction outcomes, such as product or service sales. Agent quality can still be assessed at the same time, via the same evaluation form – when calls for review are identified by the same criteria for each agent, individual agents are being reviewed objectively.
 
Meanwhile, a C-Level Executive in Sales and Marketing may be interested in reviewing specific highest value sales interactions with high-value customers regardless of which agent fielded the call. She may be looking at the workflow from an entirely different perspective using an entirely different evaluation form, or no form at all. Perhaps she’s interested in judging how a new bundled offer is performing. Sure, the agent behavior may still be a component of the review, but performance of the offer itself may be more interesting to the sales teams.
 
Conclusion
 
The new approach to Quality Assurance takes a much more comprehensive attitude towards measuring and improving customer interaction quality in ways that benefit today’s customers and business organizations alike. This next-generation approach supports your team’s ingenuity as you define goals for your contact center performance. It allows you to measure key criteria and interactions that are central to goals, identify and confirm root causes through analytics driven quality monitoring, improve agent behavior and critical processes through real-time alerts and targeted Coaching and E-learning, and develop a secure, central framework to continuously control the processes and monitor results.
 
Times change, and we don’t know what tomorrow will bring. Technologies continue to evolve and customer needs and demands will undoubtedly change also. This is why it is vital to strive to provide the best possible customer experience on an ongoing basis, and adopt the tools and methodology that will enable you to evolve and prepare for the challenges that lie ahead. Thanks to the new QA solutions and processes currently available, you can now take control of your organization’s ability to meet the challenges and demands that lie ahead. 
 
 
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Public Safety Quality Assurance: Four Signs of Success

Public Safety Quality Assurance SoftwareHave you attended NENA’s recent webinar on “Quality Assurance & Improving PSAP Call Taking”?  Clearly, NENA sees, encourages and supports the progression of PSAP (Public Safety Answering Point) communications towards better standardization in communication protocols and procedures, backed by improved quality control that leads to timely improvements - before call taker knowledge gaps or procedural problems end up costing human lives. This was a great affirmation for many attendees of the webinar who already started this process or are preparing to get started. Indeed, our experience with hundreds of PSAPs around the nation and engagement in NENA’s NG9-1-1 partner program point towards the pressing need to rethink the way PSAP communication standards are implemented, communicated to employees, and enforced through Quality Assurance (QA) and Quality Improvement (QI) processes.    

A least 60% of PSAP centers have already wised up to the trend of objective and consistent quality monitoring of their emergency communications - they have implemented or are about to implement formalized QA and QI tools and processes.  Has your agency joined this forward-thinking majority, or do you participate in the other 40%?

Successful PSAP Quality Assurance process does not really need to be expensive or painful to implement, even though some agencies still perceive financial and staffing constraints as delaying factors. Let’s take a closer look at these four signs of succcess:

1. Standards, protocols first – standardization of PSAP communications and information gathering procedures should always be the first step in the QA process, as that’s what you ultimately want to enforce.  Apart from obvious gains in accuracy and efficiency in your emergency communications, the ability to demonstrate that you follow standard protocols will help you in a court room or in communications with general public or media. This approach also greatly helps with acceptance and cooperation of your PSAP employees – you will need everyone’s buy-in for the QA program to be successful.  Agencies who do not have formalized protocols in place can either purchase a toolset that includes them or they may be able to learn from surrounding agencies who are more experienced in this area.

2. Communicate before you implement QA – without proper introduction to all PSAP employees where objectives, methods, and standards of the new QA process are explained, chances are rather high that the QA monitoring process will be seen as punitive, distracting, or otherwise negative.  Open book approach is what works best – present the new program as a team effort and a source of timely help, appealing to the desire of emergency communicators to provide best possible service to citizens.  After all, a vast majority of them applied for this job because they want to help people in need.

3.  Align your QA & QI tools with standards and protocols – the notion that one size doesn’t fit all couldn’t be more pronounced in PSAP QA.  Since different call types require different knowledge, protocols and attitudes, plan for a set of evaluation forms that are closely aligned with the requirements of different calls.  For example, you wouldn’t want to evaluate a call where a domestic violence problem is reported by using a generalized police dispatch QA form, or a form that has a mindset of assisting a heart-attack victim. The latest QA software can be inexpensive yet powerful, allowing you to define any number of QA forms and then automatically associate those forms to the right call types. With VPI QALITY, you can even automate the selection of most important calls for evaluation, as those communications where human life is at stake require much closer attention than a cat in a tree problem.

4. Integrate Quality Improvement - consistent, objective QA evaluation is likely to uncover gaps in employee knowledge, consistency, or even procedural defects and will inevitably point towards opportunities for improvement.  This works best when the improvement mechanism is directly integrated into the QA process.  For example, VPI QUALITY call taker evaluation software can be set up to send alerts to supervisors about potential or actual problems that are serious enough to require timely personal attention.  Call takers and dispatchers can be automatically notified about results of their evaluations (good-bye surprises long time after the call), along with automated, personalized selection of learning materials that will help them improve – without the need for personal meeting with a supervisor to discuss every minor problem.  Employees will also appreciate timely recognition – when they earn a high QA score, you can have the system set up to send them a congratulatory message immediately. Top achievers can and should be recognized publically – you can broadcast this information through automated, built-in processes as well.   

By now, you may be thinking: “great, but this looks like it will take a lot of work and money.”  The good news is that you don’t have to buy much hardware, software and invest a great deal of your own time to get your QA/QI program off the ground. Look into special incentives offered by QA vendors like VPI in 2012. And did you know that it is now available as a third-party service? Something to consider, even if you intend to be on your own at some point in the future.  With a QA service engagement, you will gain a great deal of know-how, which will prove to be rather helpful in planning your next steps. 

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Public Safety Quality Assurance Tools Q&A

The following great questions were asked during the recent APCO training Webcast on Public Safety Quality Assurance Best Practices and Tools. Please find below our answers for your review:

Quality Assurance Software Questions and Answers

Does the VPI QA system come with quality evaluation forms? If so, how would we customize them or add new ones?

Yes, VPI’s QA system is delivered with sample evaluation forms that have been developed based on best practices of our customers. These forms can be used as templates – you can modify, delete and add any number of questions, skills and sections.  One or more questions can be associated with each skill – answers to those questions during the quality evaluation session are automatically aggregated for a total score for each skill.  You can also create any number of new forms from a scratch, simply following intuitive graphical user interface.

Will the VPI QA software work in a situation where telecommunicators both call take and dispatch multiple, overlapping calls?

Yes, absolutely.  The system does not just associate different forms to different telecommunicators.  This form association is done based on the type of call taken and the type of work done.  Naturally, you will have different criteria for dispatching vs. call taking – these requirements can be either combined in the same evaluation form yet still separated into sections (in a tabbed interface), or you can have different forms for each type of work, depending on specifics of your call flow. Concurrent, overlapping calls are recorded as separate audio/data files which can be then evaluated separately.  With this said, you may also group multiple recordings (such as when evaluating the entire incident) into an “incident” collection that you save under a custom name and then this set of recordings can be evaluated with a single form that contains all needed sections or elements.  In summary, VPI’s QA system is very flexible and adaptable to virtually any center and situation.

We are a small countywide dispatch center with only 6 fulltime personnel. Does the QA program scale well for small dispatch centers as well as for larger ones?

Yes.  Agencies of all sizes should have a QA program in place.  The per-seat pricing of the software allows for easy incremental scaling. Beyond that, since you create your own process, evaluation criteria and forms using VPI software interface, it is completely scalable and adaptable to your evolving needs.

How would multiple evaluators access this system on-site or off-site?

VPI’s QA system is browser based, which means that it does not require installation of any software at user workstations.  It can be accessed by any number of authorized users via your LAN or WAN connection to your local Intranet or “private cloud”.   Evaluators could even review and evaluate calls remotely from off-site locations, using secure remote connection such as VPN.

Since during the training phase you evaluate a trainees’ skills, knowledge and abilities, could this software serve as a type of DOR for the OJT Phase?

Yes.  You can build in any evaluation form you wish.  This would provide excellent documentation by allowing you to save the audio files to the evaluation for ease in future retrieval.

What audio recorder platforms can you work with?

VPI’s QA system can coexist with any full-time recording system, including the VPI Capture NG9-1-1 ready recording system. For public safety agencies that currently have an existing full-time recording system, the VPI Quality software bundle comes embedded with its own built-in quality recording module to record console audio for quality assurance purposes.  All console audio is recorded and calls are then automatically selected using a business rule or manually selected for QA evaluation. If calls are not selected for quality evaluation within a period of time that you define, they are deleted to free up space to record future calls for quality evaluation. The quality assurance application and the quality recording element share the same the hardware platform.

What CADs can the VPI QA software integrate with?

VPI integrates with major CAD brands, including Tiburon, Intergraph and Tritech and provides a variety of integration options for any other CAD system as well. The CAD data is used for automated classification and visualization of recorded call taker and dispatcher calls and screens for fast evidence assembly and value-driven analysis – by incident types, numbers, severity, and/or other parameters. The integration is a passive, one-directional intgegration where we pull data from CAD systems and use it, but do not feed any data back to CAD.

Does the QA form software interface with Intergraph (or other) CAD systems?  If so, in what way?

Yes, VPI’s QA evaluation system successfully integrates with Intergraph CAD.  CAD data can optionally be captured and used to drive the selection of the most important calls for evaluation.  Intergraph CAD (or any other CAD including TriTech, Tiburon, etc.) system provides incident data, such as incident type, ID, severity and the like.  When this data is attached to relevant call recordings, it serves for classification of calls by incident types (or severity) which then helps with prioritization of recordings for review according to their significance or urgency.  For example, your local requirement may be to evaluate ALL domestic violence calls, but only samples of other types of calls.  The system can pull all domestic violence (or any other incident type per your setting) calls for evaluation and automatically attach the most relevant evaluation form to those calls, all of which is then served in the “to-do” list of assigned evaluator(s).

If you would like to/need to, can you still "hunt and peck" for calls?

Absolutely.  You can set up the call selection for QA in any way you want. It can be a combination of calls that are selected automatically by a system rule that you define, calls that you select manually as needed, and even calls that may be flagged by dispatchers/call takers for review.  Hunting and pecking for calls o be evaluated is really easy with VPI’s recording systems – either search by any number and combination of criteria (date/time, employee ID, call type, call length, radio ID, etc.) or you can simply respond to system reports and notifications of abnormal calls.

Is this a paperless system?

Yes, it can be completely paperless.  All interfaces, forms and reports are electronic.  Printing of any reports or details of QA evaluations is available but not required.

If our telephone system is on a separate server than our CAD system, can it all still be integrated?

Yes, we can pull data from multiple sources and attach it to appropriate recordings, enhancing the quality evaluation process as well as reporting on incidents in general.

What is the licensing model for the QA system - site license or by seat?

Pricing for licensing is by seat/position.

Coaching / E-Learning Questions and Answers

What is your definition of coaching? Is it formal training, simple discussion, notes on QA form or something different?

In general, coaching is a personalized learning process (or program) that provides timely support to employees. In some cases, coaching may be a short verbal conversation with personnel while reviewing the quality evaluation form.  However, for documentation purposes, you want the majority of your coaching to have some written component that should effect a change in performance and behavior, and a quiz to ensure there is retention and that learning did take place.

Does the VPI QA software facilitate E-learning? Does it allow for the development of messages and quizzes with questions on e-learning and messages? Does it report on when the dispatcher has viewed and acted upon all of it?

Yes, the VPI Coaching software allows you to create business rules that will automatically deploy coaching assignments based upon scores to certain questions, skills or overall scores on the evaluation.  You can also create quizzes and include them with training to confirm comprehension of conveyed information.

Any learning course can be associated with a quiz that is automatically started at the conclusion of the training content.  Quiz results are included in the training report of each employee.  Messages to call takers/dispatchers can be triggered based on a variety of events, such as specific QA scores, passing/failing scores in quizzes, and the like.  You can set up the messages to require acknowledgement.  Report / quiz / message assignments as well as their completion and acknowledgments (as appropriate for each) are listed in coaching reports that show dates and times associated with each action.

Can you tell if they actually read the document? Does it show how much time they had the document open?

Yes, this is a part of standard tracking of e-learning assignments.  Coaching / E-Learning reports show dates and times of all content and messages sent to each dispatcher/call taker as well dates and times of when the content was accessed and completed.  When SCORM compliant content is used, the system can also report on very granular details of the learning process, such as the amount of time that each employee takes with each quiz question, section of the coaching content, and the like.  This will provide valuable hints regarding most common struggles that need additional attention.

Will the coaching sample be the same across the board or will it change depending on the situation?

Coaching assignments should fit the situation.  Some errors are generic, such as talking too rapidly, and that type of learning content could be prepared and used for all call takers.  You may design a variety of other learning modules and associate them to evaluation questions or skills, so that they are automatically selected when ratings in various areas do not reach desired minimums.  Each employee would then receive a different collection of learning modules, according to their specific knowledge or skill gaps.  In addition to this, other coaching materials may need to be created when warranted, in the form of a Personal Improvement Plan (PIP) to address specific, individual performance deficiencies that cannot be addressed with generic content.

Do we create the coaching or do you all create the coaching session?  Are the coaching and learning assignments pre-made or is it something that needs to be developed by the PSAP?

Training managers or supervisors select content from a variety of resources (APCO, your own recorded calls that show best practices, specific cases posted on-line, etc.) and add custom-designed content that reflects your specific policies and requirements.  The VPI software then takes care of automated (and also manual, when desired) assignments of coaching content to individuals in your PSAP center, as well as tracking of coaching status and resulting improvements.

Can we use our own recordings for coaching purposes?

Yes, absolutely. Any standards-based files can be used, to include recordings from your logger.  When recordings are captured by VPI systems, you receive an interface for redaction of sensitive sections of call and screen recordings.  You can also add notations (such as to clarify why various sections of the call were or were not handled properly) and pop-up messages to maximize the learning experience.  These customized, modified recordings are saved as copies in order to protect the integrity of original recordings.

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Public Safety Quality Assurance Best Practices Q&A

Learn more about the ReplayQA outsourced quality assurance serviceThe following excellent questions were asked during the recent APCO training Webcast on Public Safety Quality Assurance Best Practices and Tools. Lori VanGilder, Manager of Quality Assurance Services at Replay Systems, APCO Institute Adjunct Instructor and prior Communications Supervisor in Florida, provided the following answers below for your review.

Our QA program is viewed by the dispatchers negatively. We offer several training steps to assist the dispatcher in improving. What advice do you have to make the QA process a more positive experience?

First of all, it is great that you do have a program in place.  If there are negative perceptions of the program, start by asking if you utilize the evaluations on the employees annual review?  If so, this provides documentation of all the times they did great, and not just a supervisory file of the occasional negative situations that occur.  I would also ask if everyone on the staff has been trained on the program to understand its process and objectives.  Lastly, perhaps you want to try ensuring that you are including motivational feedback and not just the documented deficiencies.  Are you sending out positive feedback on great performance?  And is it timely? Also, are you sending out informational responses with your QA regarding stress management?  Try to make the program "feel" more empathetic to the Telecommunicators.

Our agency has had QA established for quite some time; however, the scores were always very high and rarely pointed out errors that needed to be addressed. Now, there is a new supervisor completing the QA (previous dispatcher/trainer) and she is fair grading all the same across the board. Many dispatchers/call takers are offended and upset with the supervisor because errors are now being brought to their attention. She also uses positive feedback and constructive criticism when necessary. Is this negativity a typical phase that centers go through and what can we do to help the morale.

Unfortunately, what you have described is very common occurrence.  If the program has been in place and not fairly administered, the new person completing the evaluations faces some challenges.  I would recommend starting out with a training session for the entire staff regarding the policy that governs your quality assurance program.  In that training make sure everyone is aware of the grading standards and what is viewed as compliant/non-compliant/ and exemplary for scoring.  There are going to be some hurt feelings, however stepping forward and addressing the issue should also garner her some respect from the team.

Once the criteria is well understood, we would recommend that you introduce some elements of call taker / dispatcher participation into your QA process.  For example, you can have them flag some of their calls for evaluation – such as those where they did exceptionally well.  Be quick to recognize them for the work well done as soon as such calls are reviewed. You can also allow the call takers/dispatchers evaluate some of their own calls, following the same process as the supervisor.  People typically rate themselves more strictly then when third party does it – listening to their calls after the fact provides a different experience than when they are involved in the call for the first time. These evaluations would be subject to supervisory review and finalization.  We also recommend that call takers/dispatchers receive a copy of their evaluation with embedded call/radio recording for review and specific, constructive comments that can be entered into the evaluation if they believe that their rating was unjust. The evaluator may still revise the ratings (if the employee feedback is valid) and finalize the evaluation thereafter.

What statistical data suggests that "many agents are under-motivated, and see QA as only punitive"?  We have had QA in place for years - and that is not the case here.

You are indeed in a very fortunate situation.  This data is published by a variety of organizations to include:

  • National Academies of Emergency Dispatch
  • 911Trainer.com
  • 9-1-1 Magazine whose team conducted an extensive research to assess many aspects of today’s QI/QA at 9-1-1 centers and published results in their magazine.  They queried dispatchers, supervisors, QI/QA personnel, managers and EMD system providers – in all states around the nation.
  • Individual sharing posts from dispatchers can be found on social media sites (LinkedIn and Facebook) and in blogs
  • Apart from this information, multiple attendees of our Webinar meeting posted comments about their centers experiencing this same situation – their dispatchers/call takers view the QA process very negatively

Do you suggest one person do all QA work or divide it up by Shift/Supervisor? And if it is divided up, would it be a good idea to have supervisors only evaluate those not on their respective shift?

The answer would depend upon your agency staffing.  In some cases there are too many calls to be reviewed by one person for this to be practical, and in others one single point of contact is an excellent idea.  The most important thing is to ensure that any and all evaluators are grading the same way- that is considered calibration of the gradings.  Also, it is important that those who conduct the evaluations understand the need for confidentiality, otherwise a Telecommunicator could become embarrassed and end up with a negative perception of the program as a whole.

In some states, medical QA is protected from legal discovery (i.e., it is not available for use by attorneys in lawsuits. Is there any similar protection for dispatch QI?  If not, another approach is to not maintain QI info as a permanent record - meaning use it for improvement then delete.

Unfortunately, we are not able to advise an answer for the legal implications as each state has their own statutes.  Please turn to your own agency’s legal division.

Do you recommend Q&A if you are not a 911 center or the main emergency answering point. You get the occasional emergency call that you transfer to the 911 center but for the most part you only answer non-emergency or after the call type calls. If you do, what type do you recommend?

Yes. Quality Assurance can be conducted in any type of call center.  Any personnel who are coming in contact with the public on telephones can/should be evaluated to ensure that the contact is positive for everyone. Your evaluation forms would follow the requirements and criteria that are relevant to your organization and its objectives.

I am a working Supervisor, how much time is dedicated to the QA program?

To conduct a complete evaluation, document it and apply some coaching/learning  (if needed) can take approximately 20 min per call.  If the call is exceptional, obviously that time is greatly reduced.  Assignments of coaching/e-learning can be automated, so that it is automatically triggered based on results of you QA evaluation. 

What is the business model for using ReplayQA? Per call evaluated, monthly fees, etc.?

ReplayQA pricing is based upon call volume and system needs.

Is there anything in CALEA, APCO or NENA certifications that require QA programs in Communications centers?

Yes.  All of them have standards that require Quality Assurance.  APCO Mini Telecommunicator Training  Standards, APCO P33 certification standard, Calea does have a QA standard, NENA call processing standard 56-6 and NFPA standards 1710 and 1221..

How important is calibration of QA? We have 4 people review the same call for monthly random QA. Then calibrate any scores with a 10 point variance?  It's a lengthy process.

Calibration is excellent and it is great that you are including it in your quality assurance program.  It sounds like there is not a lot of effort invested into the objectivity of your evaluation process.  You should be able to reduce the number of calibrations needed by clearly outlining what specific conduct or performance equates to each grade.  These internal standards can be conveyed in a meeting format and reinforced via electronic training where the standards are reiterated.

What is the legal liability associated with disposing of QA recordings and coaching documentation? Is ALL QA discoverable?

Unfortunately, we are not able to advise an answer for the legal implications as each state has their own statutes.  Please refer to your own agency legal division.

Does RePlay QA hire independant contractors to work from home doing reviews

Yes, Replay hires experienced Telecommunications professionals to perform as Assessors and complete the evaluations from their homes.

Do you see any negative issues with having call takers and dispatchers doing the QA reviews and not just supervisors?

If the grading criteria are firmly established in your policy, then the grading should be consistent, regardless of who performs the evaluation.  However, the confidentiality issues may prevent evaluations done by call takers or dispatchers from being a good idea, unless you are referring to agent self-evaluations.  We do recommend self-evaluations. In general, the personnel conducting the evaluations need to be capable of keeping the information in the evaluations confidential so as to not embarrass or discredit a peer, which would create a negative view of the entire program.

My agency currently has a QA program and we have an initial evaluator and 2 additional raters per call. Our program takes an average of all three scores for the call-takers final score. Is this overkill to have 3 evaluators. Do most QA programs only utilize one rater?

Your agency clearly has seen the need for calibration of the ratings on the evaluations, which is great.  However, we do see having three people evaluate the same call as a redundant, likely unjustified usage of time and resources.  Perhaps you want to look at the grading criteria for your evaluations and work to remove all subjectivity so there can be more belief that the correct ratings are issued by a single evaluator.  Organizations typically perform one calibration session once or twice a month, which has been shown to suffice as long as grading criteria are clearly defined and the evaluation forms use the proper selection of grading choices to address each evaluation question.  For example, 10-point sliding scales invite more variance between evaluators than 3 or 5-point scales. Yes/no answers may be most appropriate with questions that relate to accuracy, and the like. 

There are many people who believe that expectations such as the 1221 standard on call processing times (< 60 seconds for 95% calls) is unrealistic when performing EMD on EMS calls. Would you comment on that please?

There are many recent discussions on this topic on APCO PS Connect.  Yes, the standards are very high.  However, you have to keep in mind that many agencies who have a separate call taker and dispatcher, as well as smaller agencies where your partner can dispatch while you continue talking to the caller, are meeting the standard by sending the call to the dispatcher as soon as basic information is obtained and then updating the screen and the responders after the initial dispatch.  That helps a great deal with the call processing time.

Currently, we cannot buy software so how do we best start a QA program?

You can conduct a QA program completely without the software.  Create a paper form or use MS Excel and define your grading criteria there.  Then randomly select calls from your recorder to evaluate and tabulate the results. If budget is an issue, you may also want to consider leasing the VPI quality assurance software for an affordable monthly payment.

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Extreme Makeover: Call Center Quality Assurance Edition

Call Center Quality Assurance Article as Seen in Inbound MagazineJust like a home that sometimes needs to be refreshed, traditional quality assurance has reached a fork in the road of its 30-year life. Now's the perfect time to re-evaluate the way we monitor and measure our call center agents and “cleaning house” in the Quality Assurance (QA) department to make room for analytics-oriented QA tools and best practices. By implementing this makeover in your contact center, you can radically reduce manual steps required by most QA applications by more than 60 percent. And, who among us can’t use 60% less manual work?

 

Get started with these key items of focus in the new article 'Extreme Makeover: Contact Center QA Edition' authored by Patrick Botz, VP of Workforce Optimization at VPI, featured this month’s issue of Contact Center Association’s Inbound Magazine:

 

  • Random Selection = Random Results The focus is no longer just on recording calls or randomly checking on how well agents adhere to scripts and policies, but rather upon prioritizing customer interactions according to their business value – so that every minute of the in-depth quality evaluation is optimized by its potential to deliver business insights.
  • Embrace the New Generation of QA The new generation of QA goes far beyond internal agent compliance – representing a rebirth and evolution of the concept of QA designed to meet the needs of today‘s contact centers. The new, intelligent QA systems rapidly identify and deliver insights into critical business issues and opportunities to improve the customer experience and revenue.
  • Using Analytics to Focus QA on Desired Business Outcomes Tagging data directly from desktop screen analytics enables you to focus your QA resources on calls with outcomes such as: Was the call put on hold? Was it transferred? What level of employee was it handled by? Was it a VIP customer? Was there a sale or no sale? What was the value of the sale?
  • Re-evaluate your current QA Evaluation Forms As your business evolves every year, so should your QA forms. Ask questions on your call center quality assurance forms that are interesting to your business. Any question that makes the form should be owned and some should be held accountable for that question. For example, if “Upselling” falls below a certain threshold, who is accountable for making sure that agents are being properly coached and trained on upselling? And consider using different QA forms for different call types to get more valuable information from your QA program.
  • Rapidly Close Skill Gaps With an automated QA solution, instead of flying blind, every agent, supervisor and executive gets their own personalized desktop ticker, dashboard and scorecard displaying all the metrics or KPIs on which they’re measured in real-time. This level of transparency often leads to improved agent satisfaction and supervisor efficiency.

Spring cleaning may not have been enough this year. Is it time for an Extreme Makeover: QA Edition in your contact center? Check out the full article here. What are you doing to keep your contact center quality assurance program fresh?

  Call Center Quality Assurance Resource Guide
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Top 3 Call Center Quality Assurance Best Practices from the QATC Conference

Quality Assurance and Training Connection Annual ConferenceI recently attended the annual Quality Assurance and Training Connection (QATC) Conference in Nashville, Tennessee. At the “60 Quality Assurance Ideas in 60 Minutes” panel, I learned numerous best practices to implement in a QA program. Here are three great tips worth implementing:
 
1) Focus your Quality Assurance resources on high value calls – all calls are not created equal.
 
Typically today, we select a random sample of calls to evaluate from all calls and score a small number of calls for each agent. By using affordable and easy-to-implement tools like desktop analytics software that will automatically classify your calls based on the application screens or fields entered by your agents, you can focus on more high value calls such as calls from high value customers, high value transactions, costly calls that were not resolved on the first call, or new campaigns. When you evaluate low value interactions the only thing you can score is agent quality, but you’re unable to make accurate business decisions on your operational processes or the customer experience. Evaluating low value customer interactions only adds to the cost to an interaction that’s already cost you a lot of money!
 
You should also ask questions on your call center quality assurance form that are interesting to the business. Any question that makes the form should be owned and some should be held accountable for that question. For example, if “Upselling” falls below a certain threshold, who is accountable for making sure that those interactions are being evaluated and the agents are properly trained?
 
VPI Fact Finder desktop analytics is a powerful tool that can be used to quickly and cost-effectively pinpoint the specific information you need to monitor the health of your business, and make better business decisions. With VPI’s desktop analytics tool, you can save time and money by only listening to the high value calls you really want to hear that are actually coachable and worth the effort.
 
2) Establish a closed-loop process between Quality Management, Customer Satisfaction and New Hire and Ongoing Training.
 

Quality and training should be one workflow. If separate, you should consider combining or closely linking your Quality Assurance and Training departments.
  
You can also include a customer feedback process – compare QA with CSAT scores. Proactively maintain relevancy of your quality scoring forms and processes by periodic updates based on customer feedback. Make sure there is a feedback process in your operation to gauge customer satisfaction when interacting with your operation. There’s no point in assuming what your customers want in terms of call quality. A simple yet effective customer advocacy survey will help to validate the steps you are taking in your operation and will help identify where to fine tune the process.
 
VPI EMPOWER allows you to have your customers directly evaluate your agents on things like 'how friendly was the agent friendly?' so that supervisors and QA analysts don't need to subjectively . With business call recording and VPI Smart Evaluations, QA evaluation forms can be completed automatically and information from a customer survey can be entered automatically on the form.
 
3) Put the time into training and coaching.
 
The biggest issue where the call center quality monitoring processes fall down is a lack of thought put to training and coaching the skills the agents are going to need in order to succeed. Be sure you have spent some time with some experts who can show you how to coach these skills effectively into your operation when required. Also, don’t underestimate the power of an application to assist your agents and your team leaders through QA and coaching procedures.
 
Supplement your formal training program with ongoing, timely coaching and feedback that's integrated with your call center workforce management software schedules and doesn’t disrupt call handling.
 
Targeted desktop coaching is an incredible supplement to formal training. A recent study by the International Personnel Management Association found that coaching increases productivity by 22.4%, while training combined with coaching results in an overall productivity gain of 88%.
 
A Gallup poll found that companies that have implemented targeted coaching programs:
 
·         Are 50% more likely to have lower turnover
·         Achieve 27% greater profitability
·         Have 56% higher customer loyalty 
·         Reduce average handle time by 10% to 20%
 
VPI EMPOWER’s automated, targeted call center eLearning software and alerts rapidly address your agents’ skill gaps and expedite performance improvements. With VPI COACHING call center agent coaching software, you have the ability to automate your feedback and coaching process and empower your employees and supervisors to be highly effective by providing immediate feedback via tickers and delivering personalized training directly to the agents’ desktops.
 
Call Center Quality Assurance Resource Guide

 

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Watch and Learn: VPI EMPOWER Solution Overview Video Gets Straight Down to Business

Watch the VPI EMPOWER Call Center Workforce Optimization Software Demo VideoWhen showcasing new products and services, many companies tend to go a bit overboard with the hype and promises – delivering little in the way of actual details and substance. Few of us have the time or the inclination to dig through mountains of fluff to get to the facts. This is the information age, right? Isn’t everything supposed to be at our fingertips? This is why you’ll find VPI’s new solution overview video makes a very refreshing change to the tedious, over-the-top product showcases churned out by many companies these days. VPI’s video gets straight to the point, highlighting the various business issues faced by contact centers today and showing you how VPI's call center workforce optimization solutions can address and resolve these problems. You’re in and out in no time – and you don’t leave your desktop empty handed.

Few have come through the last few years of economic turmoil unscathed. It’s been tough. The contact center industry has been pushed to the brink and forced to adopt new processes, technologies and philosophies in order to function efficiently and survive. As a pioneer in the development of integrated digital call recording recording and workforce optimization solutions, VPI has been highly proactive in anticipating the needs of contact centers big and small, designing solutions that have transformed the way these organizations operate and function. These solutions have been implemented worldwide to successfully improve the customer experience, increase workforce performance, ensure compliance, minimize risk and align tactical and strategic objectives across the enterprise.  VPI’s new VPI EMPOWER solution overview video puts your pain on display, and offers you plenty of powerful remedies to choose from.

Even if you’re not shopping for new solutions right now, it’s worth checking out this video to see that you’re not alone – chances are, other organizations are facing all the same challenges and issues. From maintaining customer loyalty and managing quality assurance, to ensuring compliance and minimizing risk, everyone is struggling to survive and come out on top. Fortunately, there are plenty of highly effective, affordable solutions out there. You just have to look. When you have a few spare minutes, check out and if you’re interested in learning more, just schedule a demo.
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Hope is Not a QA Strategy: Don't Leave Your Contact Center Quality to Chance

VPI Article: Hope is Not a Contact Center Quality Assurance StrategyPatrick Botz, VPI’s VP of Workforce Optimization, recently met with the editors of Contact Center Pipeline to share his thoughts on the state of today’s Quality Assurance practices.  The resulting article, “Hope is Not a QA Strategy: Don't Leave Your Contact Center Quality to Chance,” appears in this month’s issue of the journal. Patrick’s premise is that if sales is a carefully planned strategy offering solutions to problems, why wouldn’t contact centers leverage the same level of strategy to focus their Quality Assurance (QA) efforts on driving business outcomes, solving customer problems and ensuring an outstanding experience?

Randomly selecting calls to listen to as a sample of what’s really going on is not an effective way to get the whole picture. But since contact center quality assurance has been performed randomly for so many years, some managers are under the impression that random call selection is the only way to be objective. In this article Patrick explores why so many organizations leave their QA to chance, and presents powerful new tools that provide solid strategy and results, instead of just hope.

Download the full article: Hope is Not a QA Strategy: Don't Leave Your Contact Center Quality to Chance

Are you still randomly monitoring calls? What's your QA strategy?

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Analytics Powering the New Focus on Quality

Featured in the Quality Assurance and Training Connection (QATC) newsletter

Targeted Analytics-Driven Call Quality MonitoringAfter over a decade of doing things the same way, traditional contact center quality monitoring is getting a major facelift. New analytics solutions and best practices are taking the ‘random’ out of and quality monitoring and transforming the way contact centers pursue and the speed in which they achieve their goals.

William A. Foster once said, “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” Today, this quote seems quite appropriate with regard to the quest for improved quality management in the contact center. Contact centers are constantly searching for new ways to cut back without compromising on quality. This is by no means an easy feat, particularly when we take into account the complexities of modern contact center environments and the vast array of quality monitoring technologies available. Fortunately, some of the latest solutions and best practices have been designed to radically improve the effectiveness of the QM process – harnessing the power of a more refined, focused approach.

All Calls are Not Created Equal

Many leading organizations have now rejected the concept of “random selection” as part of a viable QM program. They recognize the fact that all calls are not created equal. Some interactions are more relevant and important to achieving an organization’s objectives than others – the key is to determine which recorded interactions to evaluate in order to gain maximum insight and impact. In a traditional contact center quality monitoring program, analysts or supervisors typically select a random sample of calls to evaluate, and score a small number of calls associated to each agent. While traditional random evaluation of low value interactions can enable agent call quality and compliance to be measured to some extent, does not enable management to effectively assess, measure and execute accurate business decisions regarding important operational processes and the customer experience. In addition, the evaluation of low value interactions is a waste of resources – the available time of evaluators and supervisors is scarce, and it’s vital to ensure that their time is focused on high-value tasks, such as evaluating the most coachable calls that also contain the information most relevant to an organization’s business focus.

Progressive organizations are implementing analytics-enabled quality monitoring solutions to tag call recordings with more useful, relevant data. By using analytics-enabled quality monitoring software to tag recorded interactions with more meaningful information, organizations can take a unique targeted approach to improving quality based on the evaluation of pertinent business intelligence.

Powerful new desktop analytics-driven quality monitoring solutions are able to tag important events and data directly from employee’s desktop screen applications to call recordings without any extensive back-end integration work. This enables automated classification and analysis centered on key business issues, such as first contact resolution, customer churn, differences in call handling patterns between employees, frequency of holds/transfers associated with order cancellations, up-sell or cross-sell success of individuals or teams, and much more.

To illustrate the power of desktop analytics - if you were in a sound-proof booth, and could only watch the agent access or enter information, do you think you would have a handle on what the call was about? Sure you would. Using desktop analytics is like looking over their shoulder and automatically taking notes of the key information and events that happen within a call and appending your observations to the call record, so you can understand the call context from an at-glance view before you even listen. For example, you could pull Customer ID, Sales Value, Product Codes, Call Disposition, etc., and place these values in the database associated with the call record. Often the data about the interaction is more important than the call recording itself.

Once the valuable data has been tagged to the interaction, calls can then automatically classified based on the application screens opened and/or fields entered by their contact center agents. Obviously, there are considerable benefits to be reaped when organizations focus their resources on more valuable interactions, such as those associated with high value customers, high value transactions, missed up-sell opportunities, long hold and handle times, one or more transfers or escalations, costly repeat calls, or calls with a specific product focus.

Make the Most of Your Quality Assurance Forms

Another key area that many contact centers are now focusing upon is the development of strong, effective Quality Assurance (QA) forms. It’s crucial to keep QA forms brief and concise – long, rambling forms tend to force evaluators to spend more time completing the evaluations rather than gleaning any measurable, actionable results from them. When designing the QA form it is important to ask questions that are valuable and pertinent to the business. Every question should be owned and some should be held accountable for that question. For example, if up-selling falls below a certain threshold, which person within the team is accountable for making sure that the relevant interactions are being evaluated and the agents are properly trained? It’s also crucial to use different QA forms for different purposes or types of calls. For example, when evaluating sales calls and trying to understand which sales closing tactics are working best, it’s necessary to create a much targeted form. Forms should be reviewed and enhanced periodically — at least every nine to 12 months in order to keep them in sync and fresh with ever-changing business needs and customer expectations.

The Importance of Agent Awareness and Empowerment

The quality monitoring process is inherently agent-focused. However, many organizations don’t maximize the value of actively involving agents in the process. For example, top‐performing agents can be brought in to conduct side‐by‐side peer monitoring and training sessions with agents who are not meeting their potential and are “under‐performing.” Agents learn best from their peers. Using the top performers for this activity will recognize their outstanding performance and help gain their confidence and support of management objectives. It also creates a pathway to a career in management or training that often some top performers have not yet considered. Coaching is the new buzzword these days so why exclude them?

It’s vital for organizations to recognize and embrace the shift in culture from agent control to agent empowerment. Some of the best, most profitable ideas come from agents, and their direct feedback can lend credibility to the QA program. Most agents like being involved in activities like this because they feel that they can contribute enormously when involved in focus groups on improving operational processes and customer experience. Agents should also be included in calibration sessions — it helps them appreciate the effort management puts into accurately assessing calls and emails and fairly evaluating agent performance. It’s also good to invite agent participation in the quality monitoring feedback process, as they can find this quite empowering. This is one of the critical stages that should not be overlooked in the overall continuous improvement process.

Share the Wealth Throughout Your Enterprise

Clearly, delivering an exceptional customer experience is mission-critical and strategically crucial to virtually every enterprise. It is important to constantly advocate for and share the voice of the customer through collaboration with other departments. If quality monitoring reveals an inefficient process, such as billing, that needs attention, the call recording related to the billing process can be sent to the appropriate department managers for review and resolution. The wealth of information to be gleaned from the QM process is valuable to the entire organization and should be shared whenever possible.

Several leading contact centers are implementing executive quality monitoring programs, where senior managers from sales, marketing, operations and all other supporting areas sit with contact center agents as they handle calls, or they automatically receive a sample of high-value recorded interactions from the quality monitoring system to listen to. Often, executives stumble upon new insights and problem-solving solutions simply by listening in to calls or by observing how the agent is delivering quality as envisioned by the CEO. This has been proven to create customer‐focused awareness and foster collaboration between departments — rapid process change is facilitated when senior executives hear for themselves about the impact or lack thereof of their processes and programs on customers. When senior managers take this program seriously and fund it adequately with the relevant resources, it has a very positive impact on agent morale and job satisfaction because it validates and underscores the importance of their job. In addition, the profile of the contact center is raised to another level within the organization, resulting in significant breakthroughs and the emergence of a truly customer-centric organization.
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Saddletree Research Podcast Reveals Call Quality Monitoring Secrets

Call Center Quality Assurance PodcastVPI's Vice President of Workforce Optimization, Patrick Botz, recently sat down with Paul Stockford of Saddletree Research to about the changing role of quality assurance (QA) in the contact center and new strategies that allow contact centers to fine-tune the QA process in order to gain more value out of the quality monitoring process. In addition to being the Chief Analyst for Saddletree, Paul is also the Director of Research at the National Association of Call Centers. So he really is busy keeping his finger on the pulse of the industry.

Paul’s research recently found that call center quality assurance (QA) systems are the most widely used solution in the contact center today - with 74% of the industry currently using some form of QA technology. However, most organizations are not maximizing the value of their QA efforts - they're still employing random call monitoring practices that cannot embrace the latest customer mindset and often contribute to customer dissatisfaction, organizational turmoil and reduced agent morale. In this short podcast, Paul and Patrick discuss the importance of using analytics to monitor quality in the contact center and why random call monitoring is no longer a valid strategy as it was decades ago.

Click here to listen to the entire podcast
. A short registration is required. 

Are you still randomly monitoring your calls?
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Energy and Utility Providers Embrace New Quality Monitoring Tools to Optimize Customer Service and Operations

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Leading industry analyst firm, Gartner, predicts that employees will account for up to 80 percent of contact center budgets in the increasingly demanding world of customer interaction. Such a substantial investment cannot be left to chance, yet, it is often an area that is overlooked and rarely reviewed by managers.

Like many other industries in which employee performance is crucial to the customer experience, the utility industry provides an essential commodity to the public. As they are often under intense scrutiny, utility companies must also take steps to minimize their exposure to liability issues. For utilities that provide direct service to retail power customers, the large volume of customer service calls they manage demands both courtesy and accuracy on the part of call center agents. And, consequently, their contact centers need reliable and effective quality monitoring and training solutions. Similarly, "upstream" energy providers specializing in transmitting power to other utilities need interaction recording systems to accurately record 100% of their service and event calls to and from their technicians (and other utilities) for liability protection and to recreate major incidents.

By now, most successful utility contact centers have already adopted baseline call recording and quality monitoring solutions –  the fundamental building blocks for any type of workforce optimization solution. However, although useful, these solutions can be of limited value if they are outdated, early generation quality monitoring applications,  and may be due for review and reevaluation..

The good news is that quality assurance technologies have evolved significantly. They have now reached  the point where they can enable contact centers to focus the entire process on what really matters and what can make the biggest impact on business performance – all without losing objectivity in the assessment of agent performance.

Anticipate and Plan for Agent Satisfaction to Maximize Operations and the Customer Experience

Customer service and help desk environments have traditionally been known as high-turnover environments, where employees tend to consider their positions to be transient or temporary. There are many things that contact centers can do to overcome this challenge.

To anticipate and reduce  turnover, it is best to give agents some time away from the phone for cross-training and multi-skilling. Allowing agents to respond to email or perform other administrative duties while they are mastering the skills of becoming expert contact center professionals makes their jobs feel more fulfilling and enables them to provide a better customer experience.

It is also crucial to provide ongoing training. This will keep agents engaged, alert and empowered to quickly and accurately resolve customer issues. In fact, with today’s tightly integrated quality monitoring and coaching software tools, skill development can be highly personalized according to the needs and objectives of each agent.

The Right Technology Can Help

In addition to process improvements, implementation of the latest technologies can be crucial to the continued success of utility contact centers. When liability and accuracy are the challenges, it is vital to adopt an interactions recording solution that can record 100 percent of calls and data interactions. Using an advanced telephone call recording solution, utility companies can determine what to retain, for how long, and on which storage device by implementing flexible, intelligent business rules. Recordings can be unified across audio and data sources and multiple locations while users can freely search, locate, playback and share using instant searches and filters.

The beauty of a completely integrated suite of workforce optimization applications is the interoperability. Each technology application – recording, QA, performance management, analytics, coaching, E-earning – has valuable capabilities, but multiple solutions can work symbiotically to provide even greater results. Beyond the immediate improvements in contact center performance and lowering operating costs, workforce optimization solutions allow for quick decision making, which helps resolve customer issues.

By adopting advanced technologies for monitoring quality and optimizing customer service — including analytics-driven call center quality assurance systems that help identify and automate routine contact center tasks — utility companies can dramatically improve performance and profitability. The decision to choose one solution instead of another depends on the specific utility’s needs, goals and circumstances. However, with modular workforce optimization software suites, there is a sensible, financially sound path for every budget and objective.

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VPI's Workforce Optimization Software Wins Second Consecutive Product of the Year Award

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2011 is certainly shaping up to be VPI's year - VPI Quality Pro recently received the 2010 Product of the Year Award from Customer Interaction Solutions (CIS) magazine! Even better, this is the second consecutive year we've won the award. And while our most valued praise always comes from our customers, it never hurts to receive recognition from the industry. We know that selecting a call center Quality Assurance solution is a big decision, and most people rely on industry resources such as TMC and CIS magazine to help guide their decisions.

So, you may be wondering what this award is all about. Each year, CIS presents its Product of Year awards to products and companies in the contact center and CRM industries that help users deliver an enhanced customer experience. Why did CIS choose VPI Quality Pro? First, it's built on our secure and powerful VPI Empower platform. This gives users confidence and reliability. Plus, VPI Quality Pro allows users to automatically categorize and prioritize recordings by customer names, products offered, transaction values and more -- across multimedia communication channels -- so that contact centers can focus on their most critical business issues instead. Now managers have these crucial recordings at their fingertips and can act quickly to resolve issues, improve performance and increase productivity. We're proud to deliver this innovation to our customers and the industry.

Does your contact center use VPI Quality Pro? We'd love to hear what you think! Or click here to learn more about VPI Quality Pro.

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Smart QA Evaluations Automate Manual Call Center Quality Assurance and Training Processes

 

VPI's Smart QA Evaluations streamline call center quality assuranceLife has been very exciting around VPI lately. We recently launched our VPI Empower Suite 5.2 and several new capabilities, especially our Smart Evaluations and have received rave reviews from Ventana Research, DMG Consulting and our customers.

Quite frankly, Smart Evaluations is unlike anything I've seen to date in the contact center quality assurance marketplace. Managers now have the power to assign automated actions to QA forms based on customized triggers. Actions like training, coaching, emails and actionable alerts that immediately appear on an agent's screen. To give you an idea of the impact Smart Evaluations can have on contact center performance, let me give you a quick scenario:

Susan is a manager responsible for quality at a 300-agent contact center. She sets up triggers based on specific agent behaviors. For instance, did the agent state his name and the company name clearly and politely when answering a call? Or, did the agent confirm the spelling of the customer's first and last names? Obviously, for both of these questons the answer is either Yes or No. Susan can set up specific actions for the system to follow in the event of either answer. And depending on the question result, she can select the type of action she wants to take – suggest training, schedule a coaching session, send an email to his supervisor, send a reminder message to the agent on their desktop ticker, or even send an immediate screen pop-up alert. 

Now imagine establishing dozens of triggers and actions that all work automatically! The possibilities are seemingly endless, and you can even replace previously manually answered questions with metrics about that call. The impact on the productivity and performance of an entire contact center is huge. And, because the Smart Evaluation interface is designed specifically for non-technical users, it's easy to start using it quickly. Click here to see a brief demo video of the Smart Evaluations feature in action and share in our excitement. 

How do you think Smart Evaluations could change your contact center? 

Call Center Quality Assurance Resource Guide
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