Highly Anticipated 4th Annual Call Center Optimization Forum Will Provide Contact Center Professionals with Groundbreaking Strategies and Proven Best Practices to Boost Performance and Profitability

A full schedule of cities and dates was released today for the highly anticipated 2011 Call Center Optimization Forum (http://www.OptimizeYourCallCenter.com). The fourth annual event, which has garnered rave reviews from industry experts and attendees alike, will be hosted by the Call Center Network Group (CCNG), and Quality Assurance and Training Connection (QATC), the Society of Workforce Planning Professionals (SWPP) and CRMXchange, and sponsored by VPI, Cicero, Pipkins, FurstPerson and Mindshare Technologies – pioneers in the development of best-of-breed call center optimization technologies. The nationwide series of educational seminars is tailored for call center professionals challenged with keeping up with the latest performance optimization strategies, techniques and solutions. In an effort to maintain a free and open exchange, the Forum is open to end-users only – registrations submitted by non-sponsoring vendors and consultants will not be accepted.

“Over the last three years, we have been delighted by the remarkable success of the Call Center Optimization Forum,” said David Hadobas, president and CEO at CCNG. “We’ve diligently maintained contact with attendees in order to ensure that they’ve had the most rewarding experience possible and we’ve been deeply gratified to hear their success stories upon having implemented the strategies and best practices learned at our events.” Hadobas went on to explain that attendee feedback is crucial to the success of future events. “We listen to our attendees and act upon their opinions and advice. As a result, the agenda for the 2011 Call Center Optimization Forum is more informative and engaging than ever before.” In addition to the event’s various educational seminars and workshops, attendees that register and attend will receive many additional benefits, including a one-year full CCNG individual membership (a $150 value), connection to a 90-minute Call Center School Online Training Class of the attendee’s choice (a $275 value) and a registration to the 2011 CRMXchange Virtual Contact Center Conference.

Attendees will learn how to fully maximize the value of key contact center solutions for pre-hire assessment and simulation, workforce forecasting and scheduling, quality monitoring and performance management. They will also discover the importance of implementing the latest solutions for customer experience management and post-contact surveying and customer feedback. With support from leading call center industry networking and educational organizations including CCNG (Call Center Network Group), The Call Center School, CRMXchange, QATC and SWPP, the 2011 Call Center Optimization Forum seminars will outline breakthrough strategies and techniques that can be used to exceed customer expectations, raise performance standards, intelligently reduce costs and achieve attendees' personal career goals. The seminars will reveal powerful new, cost-effective ways to hire the right employees, set and track the right performance objectives, accurately forecast workload and schedules, improve quality of service, measure and boost customer satisfaction, and win the support of top executives.

Due to limited availability, early registration is recommended in order to guarantee a place at any of the following Call Center Optimization Forum seminars:  

CHARLOTTE, NORTH CAROLINA (April 7^th) - http://www.optimizeyourcallcenter.com/Charlotte

WASHINGTON DC (June 2^nd) - http://www.optimizeyourcallcenter.com/WashingtonDC

OMAHA, NEBRASKA (July 14^th) - http://www.optimizeyourcallcenter.com/Omaha

BOSTON, MASSACHUSETTS (August 8^th) - http://www.optimizeyourcallcenter.com/Boston

ORLANDO, FLORIDA (September 15^th) - http://www.optimizeyourcallcenter.com/Orlando

LAS VEGAS, NEVADA (November 10^th) - http://www.optimizeyourcallcenter.com/Las-Vegas

To register or for additional information on the upcoming 2011 Call Center Optimization Forum seminars, please visit http://www.OptimizeYourCallCenter.com.

About Call Center Optimization Forum

The Call Center Optimization Forum is a worldwide series of educational seminars tailored for call center professionals challenged with keeping up with the latest performance optimization strategies, techniques and solutions. Hosted by the Call Center Network Group (CCNG), CRMXchange, QATC and SWPP, and sponsored by VPI, Cicero Pipkins, FurstPerson and Mindshare Technologies – pioneers in the development of best-of-breed call center optimization technologies – the event is designed for executives, managers and IT decision-makers who need to stay informed about the latest industry trends, best practices, and rapidly evolving contact center optimization technology. Attendees will have the unique opportunity to learn about industry best practices from multiple experts in the field at one time and see demonstrations of the latest advancements in call center technology. To learn more and register to attend, visit: http://www.OptimizeYourCallCenter.com.

Are you interested in keeping up-to-date on the latest developments in contact center call recording, quality monitoring, analytics, performance management or eLearning technologies?

As organizations look to optimize the performance of their contact centers and the vital role agents play in providing customers with the right experiences as they handle interactions, the demand for thorough research into vendors and products that support agent performance management is becoming critical. Ventana Research has just released this ground-breaking independent research report on Contact Center Agent Performance Management solutions.

You can download your complimentary 2010 Value Index for Agent Performance Management Research Report by Ventana Research at http://www.VPI-corp.com/2010-Value-Index to learn:

• What tools can help you more effectively manage of all the business activities associated with handling customer interactions to ensure an optimal customer experience and alignment to a common set of customer and revenue goals and objectives.
• A framework for buyers to thoroughly review technology vendors as they seek to purchase new systems to support their efforts.
• How 13 agent performance management software vendors and their products were ranked in several categories.
• Why VPI achieved the highest 'Hot Vendor' rating and was rated #1 in Customer Assurance.

It is that time of the year where contact centers are gearing up for the holiday season over the next couple months. Traditionally, this means hiring and training more agents than usual, based on forecasted volumes.  Due to the seasonality of contact center work, expectations and stress placed on contact center resources rise  - this affects especially team supervisors and their agents who are more prone to turnover during higher-stress periods. In fact, multiple  factors contribute to turnover - the most significant variable is the nature of the work the agent does and how they perceive their role within the center. 

While recently visiting an outsourced contact center, I was able to observe how training was delivered to a new hire training class. It turns out that my high school sports coach was right   - coaching and teamwork matter, especially today when selecting the right  agents from a pool of candidates, training them and getting them certified to be on the phones must be done in less than a month. I witnessed extraordinary collaborative effort expended to get the job done. However, the impressive enthusiasm of the contact center team clashed with their process design and technical challenges.
 
Dave, the Director of Operations advised me that it costs approximately USD $12,500 before an agent is competent enough to satisfactorily handle calls. He was perplexed with why in spite of this significant investment, he was experiencing a large turnover of his new agents within the first 30 days on the floor. When  we visited the contact center floor,  I noticed that the agent to supervisor ratio was rather high - around 1:25. I have immediately noticed that call center management was insufficient, as was mechanism for providing agents with timely, intraday feedback on their performance or guidance for improvement.  It looked like the agents were “abandoned” after their initial training. There was call recording equipment and workforce management software in the IT room. However, the center had no visible individuals who actually owned the metrics or were responsible for the generation of scorecards that would provide information to Dave on how the center was doing in the course of a day or, for that matter, a week.  This tough situation was further complicated by the fact that Dave only had four Supervisors to manage a team of hundred agents AND each Supervisor had  less than one-year tenure! . And as if that weren’t hard enough, one Supervisor was on vacation and  another called in sick. Sadly, it is an experience all too familiar to contact center managers today. Successfully managing a multi-channel contact center is one of the most difficult roles in business today due to the dynamic nature of the environment and all the intricacies woven into the equation. 

The contact center is often the only place that customers turn to when they require assistance or to purchase products and services. As shown in our example, working as an agent in a contact center can be a rather stressful job. As a result, turnover can be as high as 50% annually. That is a significant number that directly affects the operating costs of a center. But my question is - what is the real cost of this common phenomenon within a contact center?  Clearly, it will be  reflected in hard-to-measure ways each Monday morning to start with. Agents are likely to develop apathy and grow ever less engaged in their work due to the unsupportive environment that has been created for them. They will be less receptive to new ideas and more importantly, less willing to follow the coach or go the extra mile for the customer or the team. All of this triggers a cascade of  consequences for the business - reduced customer satisfaction, high agent turnover, and negative impact on  profitability.  And that’s exactly the opposite of what the holiday season promises to deliver for the business. Contact center managers must do their homework in order to understand the causes of their challenges as well as available options for addressing them.

Research at VPI has shown that agent and supervisor satisfaction and productivity can be dramatically improved through  an effective strategy of keeping everyone in the loop at all times.  You can achieve this by using call center performance management software that presents real or near-real time scorecards and other forms of status updates - personalized for each employee role according to their responsibilities, goals and needs.  Better yet, tie real-time call center performance management with intelligently triggered e-learning and coaching to help front-line agents learn and grow, supporting their individual skills and talents, giving them the tools and knowledge to please customers.  You will be soon rewarded with higher job satisfaction of the contact center staff and related cost savings. Customers will respond with increased trust and loyalty – so that you can be on the forefront of their choices during the holiday season and beyond.

Real-time Call Center Performance Management - Sample Agent Desktop Ticker


Real-time Call Center Performance Management - Sample Agent Web Scorecard

Measuring performance is fundamental to contact center operations of all sizes. The call center quality assurance (QA) measurement process is often one of the main performance data collection vehicles for management. However, few contact centers have implemented a program or have adequate resources in place for meaningfully tracking and improving performance, let alone providing feedback from customers to the rest of the organization to enable strategic-level business improvements. Many contact center managers operate with a haphazard collection of uncoordinated and often irrelevant performance statistics that require too much time and error-prone manual work to interpret, which often leads to misguided decisions. In these conditions of ad-hoc “analysis”, wasteful utilization of resources can go undetected for long periods of time and business objectives may not be achieved, as managers take ineffective actions to correct deficiencies which are aimed to attack symptoms instead of root causes. The problem is deepened by the fact that most quality and performance measurement tools are rigid or inflexible to change. Some efforts focus on compliance-driven performance tracking and call center reporting - in accordance with internally developed standards and procedures that are outdated, outmoded, or even assuming that the contact center is already providing the right products and services to its customers. What’s more, many contact centers have not discussed the business strategy with their front line agents or supervisors. Consequently, there is often a great need to go back and revisit their goals and objectives and to adjust the functions of their department in order to ensure that the right products and services are being provided by the agent.

To start recovering from this situation, managers must first recognize that measuring of performance in a coordinated, systematic, standardized way that provides true insights and direction for achieving business objectives is a basic need of an organization - and a fundamental responsibility of management. It is the key to any organization’s survival.

To achieve high-value business insights as they track performance, contact center managers should focus data collection, interpretation and analysis on a set of measures that answer the following questions:

·         Are we providing the correct services to our clients, using the most skilled agents?

·         Are we able to resolve customer issues and overcome objections in a timely manner?

·         Are our agents providing a positive and memorable experience to our customers?

·         Do our agents and their immediate supervisors really understand what is expected from them?

Using VPI Empower, you can consolidate all data that is periodically collected from disparate source systems in your contact center. Once you have all data in one place, apply real-time performance tracking tools, intuitive graphical call center reporting dashboards, and business rules-driven alert system to monitor key performance indicators. Now you can measure progress towards meeting business objectives for the contact center, gaining insights that can be acted upon in an effective and timely manner – for optimization of service delivery. Call center quality assurance goals can then be subordinated to the overall strategy, so that they support the mission and objectives of the organization. The specific call center quality assurance goals defined in this process should be strategic, tactical, and operational, depending on the level of service channel that is being supported. They may include the definition of quality, timeliness, resource utilization, or customer satisfaction from the customer’s point of view.  

Call center quality assurance processes should be guided and supported by performance measures as they define specific standards that allow the calibration of performance and overall quality, which, when made actionable and acted upon, ultimately leads to more business from happier customers. Performance measures should be selected carefully and funded proportionately to their value, in order to support corporate goals and strategy, contact center objectives, and critical success factors for an effective call center quality assurance program. Review them regularly to evaluate how well the delivery system is performing and whether the correct products and services are provided. The value of adequate recruitment, selection, training and education of line managers to execute these objectives should not be underestimated. Success ultimately rests on their coaching effectiveness and their ability to cultivate skill while inspiring their staff to higher levels of performance.
 

Early this year, I went behind enemy lines. Actually, I was on vacation with a client in Manila and took up her invitation to visit their manager Betty who manages several help desk centers for large global organizations. I spent a few hours inside the contact center and Betty noticed that I wanted to listen to calls the moment I walked into this high tech facility. I sat next to Dave who spoke very good English and listened in on a few calls as part of my research. He seemed eager to speak with me on what he does on inbound and outbound calls. It was refreshing to see data and information providing analytics with real-time performance information displayed on monitors above the clocks with the times of all the locations that they serve. Surprisingly what was missing were the "coaching moments" which one would assume happens frequently in the course of a day in the role of a Supervisor at a contact center. Unfortunately, that did not happen much to my surprise as I wanted to be able to observe and give feedback to the Supervisor. In the vast real-estate that I covered there, less than 10% were allocated for specific coaching and training of the agent. Did someone miss the memo here during the design stage? Was this intentional or was there lack of rooms for coaching and ad-hoc meeting rooms?

For most people, a job in a contact center is a foot in the door, a starting position in an extremely competitive market for talent. Some of the work can be repetitive and boring like the one I observed. Hence it is no surprise that attrition in some cases can be as high as 50% for agents in the contact center. It is probably the same for Supervisors however there is a correlation to this phenomenon. The churn rates and the lack of a coaching environment in which these young men and women work in could be root causes to these symptom. I know it can be relentless and unforgiving in the best of times. Aside from the compensation, most agents like Dave agree that they would like to spend more time honing their skills and move up in the organization but Supervisors have no time in their day to coach, develop and build trust with their people. They are so busy putting out fires and managing the low performers that the mid and high level performers are often ignored.

What is this relationship between a Supervisor and an Agent? It is not about buying pizzas or sharing personal stories after work (although that is important too). It is about building confidence and trust in these fragile relationships at the workplace. These elements starts the relationship, sustains it through coaching interactions and becomes the foundations of success in a contact center. It is a proven fact that teams that take coaching seriously have better results in attrition and career development of their agents. Employee and Customer surveys increase and most of all, customers stay loyal through the good and bad times, just like our agent Dave or Betty. I know I stuck around long enough with Heather (my first Supervisor, God Bless Her) in my early years because of her commitment to my personal and professional development while under her supervision. Coaching takes less effort once it is done effectively, with the right tools and the right supervisor. It is one of the key enablers in the knowledge economy where time is money and money is created by agents who are engaged, motivated and well coached. Enhancing their confidence by focusing on skill development in the contact center with meaningful metrics designed to build customer (and agent loyalty) should be a key priority especially in these tough times.
 

In today’s challenging economic climate, analytics is changing the way companies do business and dramatically improving contact  center operations, managers want quick and  accurate insights into the effectiveness of their contact center operations in order to make prudent, timely decisions, but they don't have the time or resources to listen to and review  the vast amount of customer interactions  handled by the agents every day. 

In addition to this there is no shortage of performance metrics available from their PBX and ACD. These days there seems to be more sophisticated tools including multimedia recording, desktop analytics, instant chat, self service options in the IVR, cloud computing,  etc. Managers and supervisors today are able to choose from a myriad of options to manage performance but where do they start to do their quality evaluations in a systematic manner using complex algorithmic mathematical formulas combined with scientific methodologies and their own intuition? Therein lies their dilemma. So little time, so much to accomplish in the course of a day...

Quality monitoring systems offered today are not only to evaluate agents but also to evaluate a contact center reputation. Yes, reputation, might sound obvious but too often contact centers seem to miss this critical view point. A customer's perception of service captured in a call recording or video file says a lot about the culture of the organization. Call Center Reporting and Call Monitoring Systems are a means to an end in that one has to learn from the information and who else to translate these to actions and outcomes than the Supervisor. This has to be one of the most critical and unforgiving roles within the contact center next to the agent. Sort of being a start quarterback being called in to throw a touchdown on each attempt when the offensive team is on and the line backer when the defensive line is on.

The role of the supervisor and their agent has been so devalued over the years that it is not a surprise the attrition rates for these roles are in double digits. This is not a malaise or a disease or caused by the recent global financial crisis or globalization. We did this to ourselves. We have become part of a culture that communicates via a keyboard than by voice skills and the traditional skills that our parents taught us about being polite and respectful. We complicate the connection with our customers and prospects through voice prompts and boring scripts to keep the agents from really having a connection with the customers.

Enter VPI and it's Empower suite of products. In my humble opinion, this product is a god-send for managers, supervisors and front-line agents. VPI has truly defined the new expectation of a customer through a fresh set of lenses. It shatters the level of "mediocrity" to "excellence" in quality and performance from the customer's point of view. The power of the data can now be turned into knowledge which in turn can be turned into wisdom for coaching to excellence and that translates to actionable analytics and outcomes.

Quality Assurance is everyone's responsibility and by giving power to the people who  influence agent behaviors, then the Supervisor should be the quarterback that determines the outcome of the game. Like they said in the movie, if you build, the customers will come. VPI has started this movement by building on a framework that is supervisor-friendly for QA success. If we synthesize all these goals, the aim of QA and Call Monitoring becomes a matter of linking outcomes of calls to a customer's behavior not only the agent's behavior. As a result, contact centers can also learn what effects, if any their approach to training and coaching agents have on customers and ultimately the outcomes.

Being proactive and giving agents a larger stake in the pie by identifying areas of strength, best practices and also key training to be used for modeling success. In this way, a contact center can leverage the VPI Empower suite of products and establish guidelines and standards for handling calls instead of dictating what agents should or should not do. In the larger picture, the role of the supervisor and the agent has to be supported through all levels of the organization. As a result, success and a best practice model will show up sooner than later!
 

For the past 15 years, APCO has been carefully crafting a list of operational standards in order to ensure the best possible quality in public safety emergency communications. Now, in collaboration with NENA and associated industry bodies, this lengthy endeavor has culminated in the development of Next Generation 9-1-1 (NG9-1-1) standards, along with soon-to-be introduced Quality Assurance (QA) standards. These new requirements are raising the bar for the quality of service required from the nation’s public safety agencies.

Quality of service is impacted by both the performance of employees and the processes in use.  Periodic, systematic quality evaluation of emergency contact center communications can provide invaluable transparency to everyone involved and expose inadequacies in both employee and process areas. This is especially critical in the current transitional period when old, inadequate communication systems are being replaced with Next Generation technologies and 9-1-1 centers are expected to handle various different types of communications - not just voice and TTY communications any more. Plus, the increasingly complex nature of public safety communications entails new regulations that PSAP centers will have to demonstrably comply with. The traditional approach to quality management is being replaced with evaluation of multiple communication streams and types involved in incidents, along with a variety of supporting evidence, such as images, videos, text documents and data. Prioritization of such evaluations is driven by significance of various incident types, so selection of recordings for evaluation has to be subordinated to that. When correctly planned and executed, the latest-generation software-driven quality evaluation can deliver valuable insights into the best course of corrective actions to support the new demands.

In response to the introduction of the new NG9-1-1 and QA standards and the difficulties faced by cash-strapped organizations in attempting to comply with them, VPI is launching its ‘Upgrade to Quality’ program for public safety and security organizations.  The program, valid from now through June 30th, 2011, stretches the tight budgets of public safety and security organizations by enabling them to affordably upgrade their legacy recording systems with VPI’s state-of-the-art VPI CAPTURE™ voice logging system and provides double the value by including free VPI QUALITY™ call taker quality assurance software. VPI CAPTURE is an affordable, NG9-1-1 ready recording system that installs quickly to reliably and securely capture, manage and share critical incident information and to provide insights to optimize workforce efficiency.

For more information, conditions and restrictions on VPI’s ‘Upgrade to Quality’ program, visit http://www.VPI-corp.com/Quality or contact us at 1-800-200-5430. 

VPI invites you to download this insightful Frost & Sullivan authored white paper to learn how advanced call center performance management and contact center analytics solutions and integrated call center coaching and training tools can identify and address employee skill gaps and deliver the right information at the right time - enhancing performance and driving greater effectiveness in meeting customer needs.

Download your copy of the complimentary white paper authored by premier research analyst firm Frost & Sullivan, to learn how to:

• Make Better Decisions with Real-Time Information

• Provide Real Time Metrics to Motivate and Empower Employees to Improve

• Achieve Consolidated Reporting from Multiple Systems and Locations

• Drill Down Through Dashboards and Reports to Identify the Root Cause of Problems

• Ensure Alignment of Operational Objectives with Corporate Goals

• Benefit from attractive ROI and Quantifiable Call Center Optimization Benefits

Current economic challenges are forcing organizations to rethink their approach to customer service and how they balance efficiency and effectiveness objectives. With regard to call center optimization, complexities have vastly increased with the growing number of communication channels and higher expectations from customers. The implementation of workforce optimization software technologies has become crucial in today's environment, ultimately resulting in increased profitability and improved strategic position in the marketplace.

Download your complimentary white paper authored by prestigious industry analyst and research firm Datamonitor, to learn:

• Key challenges faced by contact centers today

• How contact centers are responding and adapting to current economic challenges

• How using workforce optimization software technologies can help you maintain the proper balance between efficiency and effectiveness

• The capabilities and advantages of workforce optimization software technologies, including voice call recording, quality assurance call monitoring, workforce management, call center performance management, desktop contact center analytics and call center coaching solutions

Want to Learn More about the Call Center Recording Software, Quality Assurance Call Monitoring and Call Center Workforce Optimization Software Market, Key Trends and Products?

VPI is pleased to be able to offer you this exclusive opportunity to get your copy of the executive summary of DMG Consulting's comprehensive annual Call Center Quality Assurance/Telephone Call Recording Product and Market Report. Offering 35 pages packed with valuable information, this guide is essential to navigating in the complex market of contact center workforce optimization software technologies.

Use the promo code LINKEDIN to download your complimentary report summary authored by renowned industry analyst and research firm DMG Consulting, to learn:

• Which call center optimization technologies help call center managers achieve contact center optimization 

• Key technology trends that are altering the direction of contact centers

• How to take your call logging software program to the next level and increase productivity while enhancing the customer experience and agent satisfaction

• The direction workforce optimization software technologies are heading and how to best leverage them, including Telephone Voice Recording, Call Center Quality Assurance, Call Center Performance Management, eLearning, Call Center Coaching, Surveying, Contact Center Analytics and Workforce Management (WFM)

• Comparison of workforce optimization software suites vs. stand-alone solutions

• How industry regulations are impacting voice call recording 

• The new strategic role of contact center managers

• Return on investment (ROI) analysis and workforce optimization software 

• What to expect in the future and more!

Learn How Desktop Screen Analytics Can Improve Your Contact Center Operations and Customer Satisfaction Faster and More Affordably Than You Ever Thought Possible.

As the economy starts to recover, contact centers are being asked to continue to reduce their operating expenses while further optimizing the customer experience - without making major resource investments. Desktop screen contact center analytics is a new, practical, easy-to-implement solution to this challenge. Enterprise and contact center managers who want to rapidly and cost effectively identify insights about business processes, call center quality assurance, customer needs and agent performance issues should seriously consider desktop screen contact center analytics.
 

This white paper offers valuable insights and advice that can help your organization survive and thrive in the year ahead.

Download your complimentary white paper at http://www.VPI-corp.com/Screen-Analytics authored by prestigious industry analyst and research firm DMG Consulting, to learn how:

• Desktop screen analytics can rapidly identify broken business processes, customer issues, and call center coaching and training needs by targeted quality assurance call monitoring of your call recordings, automatically categorized by customer names, IDs, sales values and more.

• Screen analytics can change your contact center from reactive to proactive with automated notifications based on agent screen activity - identify "at-risk" customers while there is still an opportunity to retain them.

• Near-real time insights and views into your most important customer interactions will reveal the path to improved First Contact Resolution (FCR), decreased service costs, increased revenue, and reduced risk.

• Screen analytics can greatly enhance the accuracy of speech analytics applications by providing contextual information.

Traditional contact center quality monitoring involves random capture of call recordings – either based on predetermined selection criteria or schedules.   We agree that it is impossible for human beings to inspect every single call; but there are two dynamics we have to consider – separating the capture method from the call selection method.  

Latest-generation call recording software allows for recording all calls first, and then a powerful rules engine is used to decide which calls to keep or inspect.   It may sound like a small nuance, but actually this type of call center recording software design approach opens the solution to become far more effective to inspect call center effectiveness.   Rather than make selections of calls for call center quality assurance based on when somebody is scheduled to be in their seat, or assuming that we are taking an X% sample of total call volume when we are not yet aware of how many calls the agent takes, or hoping that we get a sample of calls that are prime examples of effectiveness in handling high value transactions – we suggest a different approach – an approach we term precision quality monitoring.    It involves a call recoridng software designed for the capture of all calls, then determination of what to inspect based on a variety of outcomes. Outcome-based information is used to determine which calls need to be stored, which calls need to be secured in a more robust manner (i.e. for PCI and HIPAA compliance, etc.), which calls answer interesting questions about the performance of a new process, and which calls can simply be discarded.

The outcomes used to make these critical decisions are either attributes of the calls themselves, attributes of the agents fielding the calls, or simply true random samples based on any number of criteria.   When the call recording software is enhanced with desktop screen analytics, not only can the calls be tagged with extended information in a unique way, but they can also be analyzed based on the associated information and provide a roadmap for your management team to identify trends – both positive and negative - that affect performance.    This approach is revolutionary, because it breaks down barriers that have long been separating related functions.   In the old days (a couple of years ago), you would have an approach for running reports and analyzing data that flows through your call center, then you would go to another call center quality assurance system for inspecting agent performance and perhaps hunt for examples of the performance trends.   Unfortunately, using a random method based on limited agent based information meant that it was often difficult to find enough examples of the call types involved in the trend to make a legitimate operational adjustment based on the sample.  

Latest call recording software and integrated performance optimization technologies change that dynamic. The process of identifying and addressing business issues is completely unified. Now you can identify trends in interactions, both positive and negative, and then the recorded interactions become an element of the data you are reviewing.   Importantly, these latest-generation call center optimization technologies are incredibly easy to use and take the selection guesswork out of the equation. They truly automate the end-to-end quality review process, beginning with identifying the appropriate calls to inspect, serving those calls to the right person to perform the inspection in a simple “to do” list, and address the issues uncovered through a variety of action steps. 

To find out more about uncovering performance issues via intelligent recording and quality management, visit: http://www.vpi-corp.com/Call-Center-Quality-Assurance-Management-Software.asp

The saying in business that you can’t manage what you can’t measure is so true that it became cliché’.   When it comes to call center quality assurance at today’s organizations, latest generation technologies breathe new life into this over-used expression.   For more than a decade now, QA teams have been using agent centric approaches, listening to calls at random for the purpose of inspecting call handling skills (x or % of calls per Agent per month).    Agent-centric call monitoring will always have a place in call center quality assurance as an element of a broader quality program, but progressive contact centers should not be satisfied that this method is enough.

The amount of calls and transaction types that flow through the enterprise can be staggering; and let’s face it, not all contacts are of equal concern for inspection.   Sure, it is nice to know that an associate is handling an address change request with respect and professionalism, but the transaction itself is a low value interaction – so inspecting it simply adds cost to a transaction that tells you very little about the business.  

Latest technologies enable a practical and cost effective approach to increasing the business value of call center quality assurance - termed Precision Quality Monitoring.   Instead of relying on a solely agent based approach,  rules for inspection can be more concerned with call outcomes.   Precision Quality Monitoring recognizes that the best answers – those answers that lead to cost reduction and improved outcomes -- are a function of the most interesting questions.   Instead of asking, how is a particular associate doing with ten random calls per month, the questions can change within a Precision Quality Monitoring context to be customer or operations focused.    Instead of looking for random interactions, the questions driving inspection can be more focused: show me calls that resulted in a sale of product type X, that also included product Y, and had a value greater than $150.    In a service situation, the question may be framed this way: “Show me all calls where John Smith called me from Store 123 in the last 10 days,” or “Show me all calls from case #4567,” or “Show me all examples where calls related to issue XYZ has led to multiple calls from the same caller in the last 30 days.”   These types of questions are operations and outcome focused. They get to the heart of issues and help you uncover ways to improve the business – ways that transcend agent behavior, yet fully account for this key performance element.

To learn how to incorporate and leverage intelligent, business centric questions in your call center quality assurance process, visit: http://www.vpi-corp.com/Call-Center-Quality-Assurance-Management-Software.asp

Ready to upgrade your contact center? Looking to implement new TDM and VoIP Call recording, call center quality assurance, call center performance management, or call center coaching solutions or replace some of your existing applications?

If so, it's now time to zero-in on the most appropriate call center optimization technology and ask management for the money. This must-read resource guide is crucial for any contact center professional looking to take their organization to the next level.

Use the promo code LINKEDIN to download your complimentary resource guide at http://www.VPI-corp.com/ROI-Guide authored by prestigious industry analyst Dick Bucci from The PELORUS Group, to learn about the key components for developing a compelling and convincing business case for your successfully obtaining your contact center investment funds, including:

• The importance of building both business and ROI cases
• How to prepare your funding request
• The many financial benefits of call logging software, call center quality assurance, call center performance management, contact center analytics, call center coaching solutions
• How to prepare your ROI analysis, and much more!

Public safety emergency communications have never been on the threshold of greater change than they are today. Navigating in a complex world of tracking, digital call recording, quality assurance call monitoring, and training on interactions in today’s increasingly complex communication centers requires much more insight than ever before. This ground-breaking guide discusses the areas that public safety organizations need to focus upon in preparation for the many changes and challenges that lie ahead.

Use the promo code VPIBLOG to download your complimentary public safety communications recording and QA resource guide authored by analyst Dick Bucci from The PELORUS GROUP, to learn about:

• Successfully managing unified radio and telephone call recording in increasingly complex environments with any combination of digital, analog, and IP phones, conventional and trunked radio, and CAD systems used at multiple sites
• Achieving automated and expanded data collection for faster search and complete incident recreation
• The importance of being able to remotely access, retrieve and share interactions from your communications recording call logger in a multi-site environment with utmost security and ease
• Which calls and how many to monitor for quality in order to identify areas for training and call center coaching
• How to construct quality assurance call monitoring rating forms and perform evaluations
• How to effectively implement electronic training solutions to boost productivity and retention

Call center reporting software has, for some time, been evolving from the very basic, disparate technologies of the 90s to the tightly integrated, multi-dimensional software suites of today. Once upon a time, the standard call center performance management system implemented in organizations worldwide consisted of a telephone system, a call logger, an ACD and a CRM solution. Times have changed with the emergence of powerful new performance contact center analytics solutions designed to rapidly boost contact center performance and operational effectiveness – enabling organizations to discover, diagnose and manage issues before they have a chance to adversely impact customer satisfaction.

In order to survive, compete, and truly maximize the productivity and profitability of an organization, managers need much more information than the call center performance management systems of the past could provide. There’s only so much that anyone can do with dozens of disparate reports and spreadsheets of data relating to nothing in particular. Even though customer-agent interactions and the associated telephony data represent a veritable goldmine of business intelligence, the old call center performance management software systems had no way to enable users to access, analyze, and act upon the intelligence. VPI developed VPI PERFORMANCE to empower contact center agents, managers, and executives with actionable, targeted information to drive real-time, multi-level performance improvements through innovative call center reporting and contact center analytics tools. The VPI PERFORMANCE call center performance management software collects and consolidates real-time and historical performance information from multiple telephony and business systems, delivering critical key performance indicators (KPIs) in a timely and relevant manner for each user. With a powerful combination of real-time consolidated call center reporting, root cause performance contact center analytics, and targeted call center coaching and messaging, VPI PERFORMANCE enables contact centers to drive continuous, proactive improvement – crucial for cost containment, contact center optimization profitability.

VPI PERFORMANCE Web-based reports allow managers to conveniently access, analyze and drill through data to quickly identify the root cause of problems or successes - even down to the recorded interaction from the integrated VPI contact center recording system - and immediately change business direction based on actual customer responses and employee performance. As soon as the problem or success is determined, VPI PERFORMANCE call center performance management software ensures the delivery of the right information to the right person at the right time with employee desktop dashboards, tickers and scorecards. Managers and supervisors are equipped to manage the here and now – to take immediate actions to solve immediate problems, rather than trying to handle yesterday’s problems next month, or worse, never managing them at all. Managing based on old information is likely to result in once happy, high-value customers taking their business elsewhere.

Unlike the old call center reporting solutions, VPI PERFORMANCE enables managers to expedite performance improvements through automated, targeted intervention. They can easily automate the feedback and call center coaching process and empower front-line employees and supervisors to be highly effective. The solution helps to maximize time and cost efficiency – electronic call center coaching and learning fits smoothly within existing workflow, is a powerful supplement to face-to-face training, increases retention rates for new information and expedites ramp-up. With timely access to actionable information, managers can rapidly improve sales conversion, collections and quality of service while realizing significant savings in areas such as: agent attrition, quality scores, first call resolution, average talk time, idle time, sickness and absence, average hold time, and much more. With VPI PERFORMANCE, the entire organization will quickly begin to benefit from increased productivity, customer loyalty, and revenue.

Voice logging systems were once very basic solutions built to record all or a sample of calls along with some rudimentary telephony data. Generally deployed for compliance and liability purposes, digital call recording systems were viewed as a backroom necessity that occasionally served a purpose whenever a customer dispute occurred. Over the past decade, the role of the call recorder has changed a great deal. The value of recorded interactions and their importance for effective quality assurance call monitoring has become a major focal point in the development of the highly advanced call logger systems available today.

Today’s flexible, elegant communications recording solutions are light years away from the clunky, hardware-based beasts of the past. Gone are the proprietary parts and expensive customizations – today’s advanced digital and VoIP recording software solutions are software based, leveraging open architecture for easy integrations and cost-effective customization. VPI’s robust digital and IP recording software solutions can be customized, scaled and adapted to meet the evolving demands of organizations of all kinds – from small- and medium-sized contact centers to global enterprises employing any combination of in-house and remote employees. VPI CAPTURE PRO is the most progressive, ground-breaking voice call recording and screen data call recording software available today. Highly reliable, easily implemented and remarkably effective in virtually any environment, VPI CAPTURE PRO can record multimedia interactions from a wide range of network configurations, TDM and VoIP telephony environments, and across any number of locations. Powered by VPI Fact Finder™, VPI's powerful desktop screen contact center analytics engine, the call logger tags important employee screen events and facts to call recordings for automated call classification and analysis centered on key business issues.

In recent years, it has become generally recognized that recordings of customer interactions contain a vast amount of intelligence about an organization’s processes, customer satisfaction, front-line employee performance, revenue opportunities, and chances for improvement of strategic position in the marketplace. Recorded interactions between agents and customers are a veritable gold mine of business intelligence, yielding insights into agent performance, product or service perception, and customer satisfaction. Intelligence garnered from customer interactions can be used to improve managerial decisions and investments made by strategic-level departments such as sales, marketing, human resources, research and development, finance, or operations.

VPI EMPOWER offers a rich, business-centric set of tools that make a significant impact on an organization’s bottom line – mitigating risk, enhancing call center quality assurance, streamlining call center reporting, improving call center coaching, and optimizing call center performance management. VPI EMPOWER combines and enhances the benefits of VPI CAPTURE PRO, VPI QUALITY PRO and VPI PERFORMANCE. Individually, each software solution is robust and powerful, but they are exponentially more valuable when integrated.

VPI, the premier global provider of contact center recording and analytics, quality assurance call monitoring and workforce optimization software solutions for enterprises, trading floors, government agencies, and emergency service providers, announced today that VPI EMPOWER has received a 2009 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

"I am pleased to honor VPI for its hard work and success. VPI has displayed true innovation and excellence in the development of its VPI EMPOWER suite of analytics-enhanced contact center recording, call center quality assurance and workforce optimization solutions, and is dedicated to improving the contact center experience as well as the ROI for companies that use them," said Rich Tehrani, CEO, TMC.

VPI EMPOWER is a powerful, modular suite of Web-based contact center recording software and contact center optimization solutions, comprised of applications for multimedia communications recording and contact center analytics, quality evaluation, electronic learning and call center coaching, and real-time call center performance management. VPI EMPOWER marks a radical departure from the conventional solutions currently available to contact centers. Built upon the foundation of VPI’s long-established, proven technologies, VPI EMPOWER leverages VPI Fact Finder™, a ground-breaking desktop screen analytics technology that automatically detects events and data directly from application screens being used by employees and tags them to appropriate points within recorded interactions. This enables automated classification and more meaningful, targeted quality assurance call monitoring focused on key business issues, such as customer churn, first contact resolution, missed up-sell opportunities, product issues, long hold and handle times, multiple transfers or escalations, and much more. VPI EMPOWER contact center workforce optimization software delivers a significant advantage in just weeks, with an easy-to-use product that requires minimal training.

"We are deeply gratified that VPI EMPOWER has been honored as Product of the Year for Exceptional Innovation by TMC’s Customer Interaction Solutions Magazine," said Patrick Botz, vice president of solutions marketing at VPI. "This prestigious award is a testament to VPI’s commitment to providing innovative, world-class digital and VoIP call recording, call center quality assurance, call center reporting and call center coaching solutions that enable organizations to rapidly and affordably maximize the potential and profitability of their customer contact center operations.